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BORN
1933
DIED
2025
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George Woltz Obituary
October 22, 1933 - July 16, 2025
George Woltz, former Richmond advertising executive and creator of "Virginia is for Lovers" passed away peacefully July 16, 2025 in Naples, Florida. He was born October 22, 1933 in South Boston, Virginia, the son of Louis H. Woltz and Gertrude (Royster) Woltz.
George studied art at RPI (VCU) and went into the advertising business, eventually starting his own firm, Martin and Woltz. In 1968, George led the creative team that developed the iconic slogan "Virginia is for Lovers." The slogan remains the state's tourism slogan to this day. In 1975, Martin and Woltz separated into two different agencies. George created "Woltz and Associates" with a small team of talent from the previous agency. By the mid 1980's, George sold Woltz and Associates to Clinton E. Frank of Chicago, which was in turn acquired by Interpublic Group's Campbell Ewald of Detroit. In both acquisitions, George was asked to remain in a leadership role. By 1990, George was ready to fully retire from advertising.
Following retirement, George and wife Nancy moved to Naples, Florida, where they played tennis until well into their 80s, traveled the world, and were active in the arts.
George was preceded in death by his older brother, Louis Allen Woltz and younger sister, Betty Woltz. He is survived by a younger sister, Nancy W. Johnsen (Artie); his adoring wife of 67 years, Nancy; a son, Lt Col George Woltz, Jr, USAF (Ret) (Cindy) and a daughter Hunter W. Kornblau (Bryan); four grandchildren, three step-grandchildren, two great grandchildren, and three step-great grandchildren.
Memorial gifts may be made to The Virginia Commonwealth University School of the Arts or Artis Naples. A Celebration of Life is planned in the fall. The full obituary can be viewed at www.fullernaples.com.
Memories and Condolences
for George Woltz
Sponsored by Fuller Funeral Home & Cremation Service - North Naples.
2 Entries
Cheryl Belle
August 19, 2025
Hunter,
Accept my condolences . I saw the last name, remembered your maiden name and decided to keep reading, only to learn that this was your dad. When your dad lives an accomplished life, it takes a lot of time to process your loss. So, I´m wishing you and your family well.
PS-I´m remembering that you were my driver´s ed buddy.You knew what you were doing on 64E and you could accelerate on a turn - skills that took a while for me to learn!
So long friend
Cheryl Belle Bradley
Libby Meggs
July 26, 2025
To Nancy, George Rogers, Hunter, and even little Monti, I send my love.
It´s impossible to imagine or accept the fact that George is no longer here. I met him sixty years ago, when he hired me as a designer to work at his newly formed advertising agency. George was an unparalleled genius, creative, kind, funny, and patient, whose high standards influenced me for life. I will miss my great friend every day.
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Fuller Funeral Home & Cremation Service - North Naples1625 Pine Ridge Road, Naples, FL 34109
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