Mary Leen "Tina" Cohoe

COHOE--Tina. Mary Leen "Tina" Cohoe passed away Aug. 15, 2023 at age 69 after 16 years with Alzheimer's disease, which tragically struck in her prime at 53. Tina was a charismatic, successful direct-marketing executive for a quarter century, rising to group creative director at Ogilvy & Mather Direct, then president of FCB Direct's New York office and CEO of DotGlu, returning to OgilvyOne briefly before her illness. Tina had art and design in her blood. She grew up in the Detroit suburb of Lake Orion, Mich., the daughter of Chrysler car designer Andrew Wilson Cohoe and high-school art teacher Blossom Gam Cohoe. She majored in art at the University of Michigan, graduating in 1975, and immediately headed to New York to join her brother John in the design field. She first worked at Moneysworth magazine and briefly freelanced at MBA Communications before joining Playboy magazine's NYC ad sales office. She joined Ogilvy in 1979. Her agency clients included AT&T, American Express, Kenworth Trucks, the U.S. Postal Service, Book-of-the-Month Club and Ameritrade. She helped launch the AT&T Merlin business phone amid the phone system breakup, reintroduced Gevalia coffee for General Foods, and even got drawings for Quality Paperbacks from a pre-"Simpsons" Matt Groening. She was also active in the Juvenile Diabetes Research Foundation. It was at MBA Communications that she met her husband, journalist Randall Smith, who survives her along with their two sons Will and Jack, Will's daughter Clara, Jack's wife Cassidy, Tina's siblings John and Christine and John's wife Laurie Baker, and longtime home aide Dorita Joseph. A memorial gathering will be held in October.