Reed Murray
Reed Murray Reed Murray, founder of White Mountain Foods, passed away in the early morning hours of April 15, 2008. He was 57 years old. Robert Reed Murray was born in Houston, Texas, on April 23, 1950, to Robert W. and Lorraine E. Murray. In 1955 the family moved to Los Angeles, California. They returned to Texas in 1961, settling in Waco in 1962. Reed attended Richfield High School, graduating in 1967. He then used a Ling-Temco-Vought scholarship to further his education in Aerospace Engineering at UT Arlington, and later transferred to UT Austin. In 1970 he became interested in the natural foods industry and founded Purist Foods, which in 1980 became White Mountain Foods, a highly recognized Austin institution and one of the largest natural food manufacturers in the Southwest. He established White Mountain Foods in East Austin and helped to revitalize the area. Reed held his product to the highest organic and natural standards, earning his company high recognition and a very loyal customer base. He retired in 2001, but he continued to play an active role in the business. Reed's latest project was to start the construction of a state-of-the-art solar hot-water system, which would reduce the plant's consumption of fossil fuels. Reed had a passion for life and a never-ending desire to live it to the fullest. He enjoyed hang gliding, bicycling, motorcycle riding, and he was an expansive reader. He and Julie, his companion, traveled often across the country in his Land Yacht RV and had many adventures to talk about upon their return. Reed was also involved in the ManKind Project and held a variety of leadership positions within this organization. He aspired to the highest ideals for the betterment of human life and community and used his keen mind, good heart, and endless energy to help make the world a better place. Reed leaves behind many family and friends, including his beloved companion, Julie Gold of Austin; his mother, Lorraine Murray of Moody, Texas; his son, Barney Murray of New York; his daughters, Lila Hutto of Dripping Springs, Texas, and Lorraine (Rain) Reed Murray of Burlington, Vermont; his sister, Gail Crosslin in Robinson, Texas; brothers, Jeff Murray of Austin, Texas, Bill Murray of Moody, Texas, and Rick Murray of Axtel, Texas; and his granddaughter, Camille Murray-Wilson of Burlington, Vermont. He also leaves behind many cousins, nieces and nephews. He was preceded in death by his father, Robert W. Murray. In addition to his extended family, Reed had many close friends. He will be sorely missed. A memorial and celebration of Reed's life will be held at Mercury Hall, 615 Cardinal Lane, Austin, Texas, on Tuesday, April 22nd, from 3:00 to 7:00 p.m.

Published by Austin American-Statesman on Apr. 20, 2008.
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22 Entries
Reed was a friend of my family's during his years in Waco. He and my older brothers went to school together and so Reed spent many days and nights at our house. He was kind and gentle and, as I remember, very smart. I also remember him as very much an individual; from reading his obituary and the guest book entries, I can see he never changed. We are sorry for his passing and the loss to his family and loved ones.
Merrilee Lafferty Harmon
April 25, 2008
YES! happy birthday reed! i played the ymca village people song that was in the birthday card i had bought for you. how could i not buy that card for you when that is where we met?? i can see us doing our antics(dancing?) we did to this song. your absence and your presence are everywhere around me. you are loved.
your pumpkinhead,
julie gold
April 23, 2008
Happy Birthday Reed; Cheers to you!
Lindsey Hollingsworth
April 23, 2008
Reed, You were an inspiration to anybody who came in contact with you and even people who simply heard about you and your accomplishments. You had nothing but good to give to the world and did it every day helping others better themselfs. You are a true hero to me, I regret not telling you sooner. I was always proud to call you family whenever the chance would arise. We'll see you again someday.
Jay Hollingsworth
April 22, 2008
Reed was one of the most eclectic and genuine people I've ever known. I was astonished, and sometimes confused, by the apparent contradictions. Here was a man who was a pioneer in the natural foods world, yet was a smoker (he did quit). A passionate believer in second amendment rights, and a passionate believer in humankinds' ability to grow and evolve and work through conflicts. Reed absolutely walked his talk. He was tender, enthusiastic, caring, opinionated, challenging,
adventurous, wholeheartedly being the best man he knew how to be, warts and all. Seeing him with Julie was a delight and I always looked forward to hearing the tales from the road. Au revoir.
Teresa Ueltschey
April 22, 2008
We met Reed and Julie last summer while we were serving as campground hosts in the mountains of Idaho. We were immediately impressed with Reed's warm and engaging personality. He was funny, wild, and passionate about diverse causes. It's always delightful to meet someone who is as intensly enthusiastic about so many of the same issues of the day as oneself. He was a real kindred spirit. We were so sorry to hear of his death. The world is a poorer place without him.
Janet and Bill Houlihan
April 21, 2008
Reed, I am so happy to have become a part of your family. You and your siblings opened up a whole new world for me-far different than my own. Jay and Lindsey's lives were so enriched by your presence and they adored you. I love the enthusiasm and drama with which you told your stories and was tickled at how all of you brothers had the same crazy laugh. It was fantastic to get the three of you together. You and Julie were so terrific together-I've never seen two people so meant for each other. Because of you I have a wonderful new lifetime friend. I learned from you that life should be lived to it's fullest NOW- not wait until there's time later on. I miss you terribly, but know some day we'll meet again.
Cyndi Murray
April 21, 2008
My life intersected with this wonderful man in 2 significant worlds - though only fleetingly: New Warriors & Hang Gliding. These two circles are themselves aspects of the same profound respect for responsibility, adventure, healing, and hope. Thus, I have lost a kindred spirit who I was just getting to know. I never saw Reed in a negative place - he was always moving forward, onward, upward.

As Below, So Above, Reed!
Ben Easton
April 21, 2008
Sorry to hear about Reed's departure from this world. He was a positive guy. I'm glad I got to see him last year after about 20 years. We met at the Good Food Store also. Thanks Alan.

Chris Wahlberg
April 21, 2008
Though I did not know Reed well, I did know he had a big heart, a zest for life, and a willingness to grow and evolve. I'm sure his presence will carry on with all who knew him well. I wish him and his family peace as they face this transition.
Shonnie Lavender
April 21, 2008
Farewell, my friend. I'll always fondly remember the depth of our shared experiences at the men's group we helped create in Austin in the mid-1990s. May peace be with you as you enter this next phase of your existence.
Bruce Mulkey
April 21, 2008
Reed, I will really miss you. You were everything anyone could ever want in a friend, brother, and leader. You were authenic, real and really alive. You were forgiving, accepting, and challenged me to be my best and truest self. I especially loved your radiant JOY for life which inspired me to think big and to go for it NOW. I will always smile when I think of you. My blessings to you, Reed. Have fun and come on back soon. You always will be in my heart.
Jerry Llewellyn
April 21, 2008
Reed, you were and inspiration to everyone who came in contact with you. I can't imagine being in White Mountain without you there ready to tell me a story. You brought a room (and a party!) to life, and more than anything you showed me what HARD work for a good cause really was. Your life touched so many others- always in a positive way. You inspired me to travel and to enjoy the very simple things in life, such as getting in touch with nature. Because of the company you started, I take better care of myself, and I take great pride in being a part of your family. Thank you for making this world a better palce to live in. We will miss you more than words can say. I know you are in a better place. Rest in Peace Reed; we love you.
Lindsey Hollingsworth
April 21, 2008
I knew Reed through Julie. I heard all the stories from when they met to when they went on their excursions. What I loved about Reed was the fact he was such an enviromentalist and yet wore an NRA hat and laughed about it cause he believed in the cause.. He was truly a man of another century. I always loved that he believed that he could do anything and did.. He helped Julie to let go of safety to experience that which she wanted to do but hesitated.. we could all learn from his example. We will miss him.
mimi gallien
April 20, 2008
I didn't know Reed very well. I had just met him at a Mankind Project weekend event, but I could see that he was a man of action and love for his fellow man. I will miss his smile.
Tom Spicer
April 20, 2008
Before there was a White Mountain, Reed and I worked together at The Good Food Bakery (1973). Although it has been nearly 30 years since we have thrown dough balls at each other, I still see his winning smile in my mind and remember his wit. My life is in Minneapolis and he was in Texas, but if we were to meet again tomorrow, it would be with a big hug and numerous comments about the lack of each other's hair. Reed, go in peace and know that you did your best and touched many for the good.
Jeff Herdrich
April 20, 2008
Reed was a giving, kind-hearted man whose zest for life touched me. Those times that I was around him are and will forever be special. Reed walked his talk. I'm a better man for knowing him. I'll miss him, too.
Joe Rutland
April 20, 2008
I will miss you Reed. Thanks for the gifts and pssion your brought to this world. Thanks for being an authentic, honest person.
Steve Crossland
April 20, 2008
I will always remember Reed as a man who lived big. His heart was big along with his zest for life. His passion for living, committment to what he believed, and his approach to living his life true to himself, was a model for me.
David Trahan
April 20, 2008
Reed was my friend, my teacher, and someone who was always willing to provide guidance and help to everyone around him. He lived passionately. I will miss him, terribly.
Duke Egbert
April 20, 2008
I know he made my cousin, Julie, very happy and I grieve her loss.
Phil Selz
April 20, 2008
Reed was a good good friend, mentor and a brother. His ceaseless energy, courage, adventurous spirit and commitment to the highest good for all is his legacy. I'm sorry for those who did not know him and consider myself blessed to have been his friend. His love and leadership awoke greatness within me.
Daniel Maldonado
April 20, 2008
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