John "Tom" Gussel

1941 - 2023

John "Tom" Gussel

Oct. 1, 1941 - Oct. 30, 2023

WISCONSIN DELLS - John "Tom" Gussel, age 82, formerly of Wisconsin Dells, WI, passed away peacefully on October 30, 2023.

Preceded in death by parents, Bernard and Julia; siblings: Bud (Joyce), Rosanne (Pete) Christensen, Beatrice (Clark) Winn, Bob; in-laws, Richard and Barbara Kaess; sister-in-law, Paula Sue. Survived by loving wife, Lisa; children: Andrea (Ross) Hillukka, Gavin; sister-in-law, Barb; many cousins, nieces, nephews and friends.

Born on October 1, 1941, in Steven's Point, WI, Tom embarked on a lifelong journey marked by a passionate pursuit of excellence and adventure.

His academic pursuits led him to the hallowed halls of the United States Air Force Academy, where he honed his discipline and commitment to service.

Following his time there, he continued his education at Michigan State University, deepening his knowledge and expanding his horizons.

Tom was not only a dedicated student but a visionary entrepreneur. He founded the highly successful advertising agency, Ad-Lit, which became a beacon of creativity and innovation in the advertising world. As a boss, he was known for his unwavering support and mentorship, fostering an environment of growth and camaraderie among his employees. His leadership left an indelible mark on the industry. Tom was also a proud shareholder for the Wilderness Resorts.

Beyond his professional endeavors, Tom was a man of diverse passions. He had an insatiable wanderlust, exploring the world through his travels, which took him to all corners of the globe.

A lover of the great outdoors, he reveled in the tranquility of fishing and the exhilaration of skiing, with Aspen and Switzerland being cherished destinations. His fishing expeditions brought him to the Amazon, and he also traveled to the Galapagos Islands. His zest for life extended to his unwavering devotion to the Green Bay Packers, where he cheered for his team with enthusiasm.

Tom also had a special place in his heart for Muhammad Ali, being one of his personal heroes. He touched the lives of many, leaving behind a legacy of passion, adventure, and dedication to both his work and the people around him. He will be remembered not only for his remarkable achievements but also for his warm heart, and the profound impact he had on those who were fortunate enough to know him. He was a devoted husband and father, his love for family knew no bounds.

Tom's life will be celebrated with a SendOff 2:00-4:30 PM Sunday, November 12, 2023 at the Del-Bar, 800 Wisconsin Dells Pkwy., Wisconsin Dells, WI 53965. Private interment at Spring Grove Cemetery, Wisconsin Dells.

In lieu of flowers, please donate to, Multiple System Atrophy Coalition or the Alzheimer's Association.

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