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Everett Collection / Dezo Hoffmann / Rex Features

The Who - John Entwistle (1944-2002), from left, Keith Moon (1946-1978), Roger Daltrey and Pete Townshend. These British mod rockers hit it big with "My Generation," but were labeled a "singles band" because of poor album sales. Chief songwriter Townshend took it as a challenge; by the end of the decade he composed one of the most successful rock operas, "Tommy."

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