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Legacy.com Inks International Deals

Leader in Online Memorialization Expands Reach in Australia, Canada, Europe

Oct 09, 2008 - Legacy.com, the world’s most timely and comprehensive resource for online obituaries and the undisputed leader in Web-based memorialization, has joined forces with the largest daily newspapers in Australia and Canada and some of the largest papers in Ireland to allow more international readers to build feature-rich Legacy.com Memorial Websites and Guest Books for deceased loved ones. Coming on the heels of new partnerships with 95 U.K. newspapers, including the Times of London, the new partnerships broaden Legacy.com’s international reach beyond the more than 700 newspaper affiliations it maintains across North America and in Europe.

Australia’s Herald Sun, part of Rupert Murdoch’s News Corporation Limited, is adopting Legacy.com’s platform for obituary content in direct response to reader requests for expanded online memorials. “We have received numerous queries about online death notices from our older readers who also want the ability to communicate and share memories about deceased loved ones over the Web,” said Matthew Kitchin, editor of the paper’s Web site, Heraldsun.com.au.

Similarly, Toronto Star has continued to respond to readers’ demands for online content. “Our partnership with Legacy.com enables us to bring even more content to our readers while also providing readers with the ability to build very personalized memorials to their loved ones that can be shared and amended as time passes,” said Cheryl Phillips, Vice President Classifieds of the Toronto Star.

Eleven major newspapers owned and operated by Canwest Global Communications Corp., including the National Post, the Vancouver Sun and the Montreal Gazette, already use the Legacy.com platform for online memorialization content.

Bermuda’s the Royal Gazette and five Irish newspapers, including the Anglo-Celt and the Meath Chronicle, are among other papers that recently adopted Legacy.com’s online obituary platform.

“Our goal always has been to provide a place for individuals to create lasting memorials to their deceased loved ones and to offer support to those seeking advice or solace during times of grief and loss,” said Stopher Bartol, President and CEO of Legacy.com. “Now more people will be able to develop interactive memorial sites that include biographical information, photos, videos and more, ensuring a permanent online presence for the deceased.”

From Legacy.com, users can visit Guest Books and create interactive Legacy.com Memorial Websites that allow others to post and share memories of their loved ones. Nearly 800,000 new Guest Book entries are logged each month through Legacy.com. Like their U.S. and European counterparts, the new sites also will feature helpful resources such as funeral home directories and charity directories.

Legacy.com’s network of sites attracts 13 million unique visitors per month and credits this volume of use, in part, to its highly comprehensive, searchable database of obituaries and rich, relevant content – accessible directly via every local newspaper site affiliated with Legacy.com. Through its partnerships with more than three-quarters of the nation’s largest 100 newspapers, Legacy.com features obituaries and online Guest Books for more than two-thirds of people who die in the United States. Additionally, Legacy.com uploads government death records and maintains a searchable database for some 85 million deaths dating back to 1936.

ADDITIONAL LEGACY.COM FEATURES

Additional Legacy.com content includes:

  • Customized e-mail alerts that automatically notify users of the deaths of former friends, colleagues and associates. Users can be immediately notified by e-mail if someone from a hometown, place of worship, workplace, university or other affiliation passes away.
  • Timely information about the deaths of celebrities and other noteworthy individuals, including movie and TV stars; public officials; and business, philanthropic and civic leaders.


For more information or to experience the new site enhancements first-hand, visit www.Legacy.com.