Founding participants include American Heart Association and StoryCorps

Nov 30, 2015 - EVANSTON, IL – Legacy.com, the Internet's leader in obituaries and related services, is shining a spotlight on memorial giving this year. Kicking off on Giving Tuesday, December 1st, 2015 and extending for the full calendar month, donations made through www.legacy.com/charity will be doubled up to $50,000.

Steve Parrott, President and CEO of Legacy.com shares, “We believe in the good work our charity partners are doing and have had very strong relationships with a wide range of charities around traditional giving from obituaries. This event is an opportunity for us to double up our support for our charity partners as we remember the people who made a difference in our lives.”

Braden Lay-Michaels, Chief External Relations Officer at StoryCorps, adds, “StoryCorps and Legacy.com bring life stories to future generations. As StoryCorps is an independently funded organization, memorial donations make it possible for us to collect and preserve the stories of our common human history. We are thrilled to partner with Legacy.com to advance our shared mission to honor the lives of everyone.”

“Legacy.com has been our partner in making memorial donations easy for many years now,” said Andrew Magnuson, National Director of Digital Fundraising at American Heart Association. “We welcomed the opportunity to be an inaugural partner for their first match event.”

Families that visit Legacy.com often choose to support a meaningful charity or cause as a way of doing good in memory of loved ones. During the month of December, those efforts will be doubled up to an event-wide total of $50,000 through a direct donation from Legacy.com to participating charities. From charities like Marines’ Memorial Association to the Funeral Service Foundation this matching event provides a new opportunity to grow their memorial giving.


Legacy.com is the global leader in online obituaries and a top 50 website in the United States serving 38 million visitors each month. Legacy.com collaborates with more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K. and Europe to provide ways for consumers to express condolences and share remembrances of loved ones. Legacy.com partners benefit from its unparalleled scale that enables continuous innovation of its industry-leading obituary products and accompanying e-commerce engine. Legacy.com is headquartered in Evanston, Illinois.


The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Founded by six cardiologists in 1924, our organization now includes more than 22.5 million volunteers and supporters. We fund innovative research, fight for stronger public health policies, and provide critical tools and information to save and improve lives. Our nationwide organization includes 156 local offices and more than 3,000 employees. We moved our national headquarters from New York to Dallas in 1975 to be more centrally located. The American Stroke Association was created as a division in 1997 to bring together the organization’s stroke-related activities.


Founded in 2003 by MacArthur Fellow Dave Isay, the nonprofit organization StoryCorps has given more than 100,000 Americans the chance to record interviews about their lives. At the heart of StoryCorps is a simple, timeless idea: provide two friends or loved ones with a quiet space and 40 minutes of uninterrupted time for a meaningful face-to-face conversation; record that conversation; give participants a copy of their interview; and archive another copy at the American Folklife Center at the Library of Congress where it will be preserved for generations to come.

For more information contact:
Kim Evenson
[email protected]