Martin "Marty" Cohen

COHEN, MARTIN "MARTY", founder, President and Creative Director of Cohen & Company Creative Advertising in Hollywood, passed away Monday evening at Mt. Sinai Hospital in Miami Beach. He was 63. The cause was a result of a two-year battle with cancer, said David Cohen, his youngest son. Born in Far Rockaway, New York on November 23, 1939, Marty's family moved to Miami Beach in 1945. He attended Miami Beach High School, becoming All-City in baseball. His playing ability got him a cup of coffee with the Philadelphia Phillies Farm system, where a knee injury ended his major league hopes, but began a lifetime association as an avid fan. He then served in the Coast Guard Reserve and attended Palm Beach Community College, where he pursued his studies as well as acting, appearing in many student productions, and having received reviews that surpassed a fellow student at the time - Burt Reynolds. But it was in advertising that Marty achieved real fame. As Creative Director and President, Marty, along with his wife Gerri, sons Michael, Jay and David, daughter Marci and brother Richard, built Cohen & Company Creative into one of the top ten ad agencies in South Florida. His keen understanding of real estate advertising attracted a client roster that includes some of the largest builders and developers in the country. His talents, sense of humor, passion for great advertising and his high regard for always recognizing the efforts of his team - he always referred to "we" as being responsible for the achievements of the company - guided his clients towards much success as well as recognition, having been honored with hundreds of top local, regional and national marketing and creative awards. Marty was also a prominent member of the Builders Association of South Florida. Having served on their board and was responsible for their many special events and award celebrations. Marty is survived by his wife of almost 42 years, Gerri, of Hollywood, his sons Michael, of Davie, Jay, of Hollywood, and David of Davie, a daughter Marci (mother of his two beloved grandchildren, Joey and Hayley), of Hollywood, his brother Richard, of Sunrise, and sister Honey, of St. Louis, Missouri. The family would like to thank Dr. Enrique Davila and his team at Mt. Sinai Aventura for their exceptional work in their treatment of Marty. Funeral will take place Thursday, November 20, at 2 pm at the Levitt Weinstein Chapel at Beth David Cemetery, 3201 NW 72 Ave., Hollywood. The family has asked that in lieu of flowers, donations in Marty's name can be made to AMC Cancer Research Center. Please call Adrianne at 305-933-9243 for further details. To visit this Guest Book Online, go to www.herald.com/obituaries.