Article by:
Alexis Reed
As a funeral home, gaining visibility online is crucial to connecting with families in their time of need. Through Legacy Pro, your funeral home can tap into millions of visitors that Legacy.com attracts every month, but you might wonder—where exactly does all that traffic come from?
1. Organic Search Traffic
One of the largest sources of traffic to Legacy.com comes from organic search. With millions of people searching for obituaries every month, Legacy has established itself as the largest search console dedicated to finding obituaries. People turn to search engines like Google or Bing and are directed to Legacy.com when looking for obituaries, memorials, and funeral services. This strong organic presence means families find your funeral home without needing paid ads, driving high-quality, intent-driven traffic to your directory pages and obituaries.
2. Community Pages
High Schools, Colleges, Groups, and Cities Legacy.com’s community pages serve as hubs for local information, and they are a key driver of traffic to funeral homes. These pages connect users to their local high schools, colleges, groups, and city-specific communities. Many users browse these pages to reconnect with their communities or honor individuals associated with their local area. By having your funeral home listed on Legacy Pro, your services and obituaries are more likely to be seen by families and community members who are already engaged in these community networks.
3. Obituary Searchers
Legacy as the Largest Obituary Search Console Legacy.com is the largest platform for obituary searches in the world, and it acts as a search engine of its own. Whether people are looking for loved ones, distant relatives, or community members, the search function within Legacy is a major gateway for visitors. With millions of monthly searches for obituaries, your funeral home is positioned to capture traffic from individuals who are actively seeking information. Every time someone searches for a name related to your community or area, there’s a good chance they’ll encounter your funeral home through your association with Legacy.
4. Searchers Across All Devices
Legacy.com’s traffic isn’t limited to desktop users. Our platform is mobile-friendly, meaning that people searching for obituaries on their smartphones or tablets can easily access obituaries and funeral services on the go. This results in even more traffic directed to your funeral home, reaching families wherever they are—whether they’re at home, traveling, or in the middle of making arrangements.
Why This Matters for Your Funeral Home
Understanding the diversity of referral traffic sources is key to appreciating the full value of your Legacy Pro subscription. By leveraging Legacy.com’s organic search dominance, widespread community connections, and massive search functionality, your funeral home becomes visible to a wider audience. This visibility doesn’t just bring more visitors to your website—it connects you with families who are in immediate need of your services.
By being part of Legacy Pro, you’re ensuring that your funeral home is seen in all the right places, at the right times, without needing to adjust your links or listings constantly. Whether through organic search or community page engagement, Legacy Pro helps you drive more referrals and, ultimately, help more families.
Get Started with Legacy Pro
Legacy.com drives quality traffic to funeral homes via organic search, community pages, and as the largest obituary search tool. Legacy Pro boosts visibility, connecting homes with families seeking services. Contact us at [email protected] or learn more at www.legacy.com/legacypro.
