This privacy and cookie policy (“Policy”) describes how Legacy.com, Inc. & Web Announcements Ltd. (“Company,” “we,” and “our”) handles your personal data when you use this website (the “Site”), Affiliate websites, our associated applications(s) (the “Applications”), and our social media network channels, together (the “Services”). “Affiliates” refers to any person or entity that directly or indirectly controls, is controlled by, or is under common control with Company through one or more intermediaries or otherwise. “Control” means having the power, directly or indirectly, to direct or cause the direction of the management and policies of a person, whether through ownership, by contract, or otherwise.
Please read the following information carefully to understand our practices regarding your personal data and how we treat it, and your rights and how to exercise them.
We periodically update this Policy and will post any changes. The “Updated” legend above indicates when this Policy was last changed. After we post any changes on this page, your continued use of the Services will be subject to the updated Policy.
By using any of our Services, you agree that this Privacy Policy governs your use of our Services and any dispute concerning the Services. Please take a few minutes to read the Privacy Policy before using or registering to access our Services.
For our customers residing outside the U.S., please note that we do not market for direct sale to customers in regions outside the United States, including Canada, the European Economic Area (“EEA”), Switzerland and the United Kingdom.
We collect information about you that, depending on the context, can personally identify you as an individual, either alone or in combination with other information we hold about you (“Personal Data”). We describe below the kinds of Personal Data we collect, use and share about you when you use our Services.
Personal Data includes the information about you collected in the following ways:
A. Through Your Use of the Services
Information You Voluntarily Give Us.
This includes the Personal Data that:
Information We Collect Automatically.
We automatically collect information about you and your computer or mobile device when you access our Services. This includes:
These technologies include cookies, pixel tags, and other tracking technologies. We track and store data about how you visit and use the Services, particularly through our websites and apps. The information we log includes: your IP address; your general location; your operating system; your browser and browser language; your browsing history and interaction with advertising; the URLs of any pages you visit on our sites and apps; device identifiers; advertising identifiers; your other usage information. We combine this data with other information we collect about you. For more information about tracking methods on Services, and how to manage them, read the section on Cookies and Alternative Tracking Technologies.
B. Through Other Sources
Information from Social Networking Sites. Our Services include interfaces that allow you to connect with social networking sites (each a “SNS”). If you connect to a SNS through our Services, we will access, use and store the information that you agreed the SNS could provide to us based on your privacy settings on that SNS. We will access, use and store that information in accordance with this Policy. You can revoke our access to the information you provide in this way at any time by amending the appropriate settings from within your account settings on the applicable SNS. More information on this can be found in the privacy notice of the relevant SNS.
You can link your social media or other third-party account to a Service. By linking our Services, you authorize us to collect, store and use any information these third parties may give us. You can disconnect your registration from third-party accounts at any time.
We also receive information from you when you interact with our pages, groups, accounts or posts on social media platforms. This includes aggregate data on our followers, engagement data, awareness data and individual users’ public profiles.
Information We Get From Others. We may also get information about you from other sources, including from our partners or affiliates such as newspapers and other media affiliates, funeral homes and end of life service providers, which may share information about your use of their services and your name and email address. We may then combine this with information we have obtained from you directly, from tracking technologies on our Services, or from other sources, including publicly available information (e.g., death notices).
We collect information from users of our Services using “cookies” and similar tracking methods as described below.
Cookies. Cookies are small data files stored on the hard drive of your computer or mobile device by a website. They save data on your browser about your visits to our sites and other sites. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them, or after a set period that varies depending on the cookie).
We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits our Services; and (2) third party cookies, which are served by service providers on our Services, and can be used by them to recognize your computer or mobile device when it visits other websites. You can choose whether to accept cookies by editing your browser settings, but if you refuse cookies, it might affect your experience on the site.
Pixel tags. Pixel tags (also known as web beacons, GIFs or bugs) are code embedded invisibly on webpages. They track the actions of users on our Services, including whether you have opened these web pages or messages. Upon firing, a pixel logs a visit to the current page or message and may read or set cookies. We use pixel tags to measure the success of our marketing campaigns and compile statistics about use of the Services, so that we can enhance user experiences on our Services. The information we collect using pixel tags is not linked to our users’ Personal Data.
Our Services use the following types of cookies and other trackers for the purposes described below:
Cookie Alternative Technologies
When you visit our site, our digital and marketing vendors and partners may use pseudonymous personal information (e.g., hashed email addresses, proprietary IDs, device identifiers, etc.) and other information (e.g., IP addresses, click stream information, browser type, statistical identifiers calculated from data shared by a browser or device, time and date stamps, the subject of advertisements clicked or scrolled over) to decide what type of advertisements that might interest you. They may be able to link two or more devices or browsers believed to belong to the same user or household for similar advertising-related purposes. Any of the linked trackers may have certain interests and other demographic information attributed to it. Your web browser settings may not permit you to block the use of these technologies, and browser settings that block cookies may have no effect on such technologies.
Managing Trackers
When you first visit the Services, you may receive a notification that trackers are present. By clicking “accept,” you agree to the use of these trackers as described here. You can manage the tracker settings by opting out of any or all trackers. You can also refuse, or accept, trackers from our site (or any other site) in your browser’s settings.
Most browsers automatically accept cookies, but they readily allow users to adjust this default setting. Please note that if you refuse trackers, you might not be able to sign in or use other tracker-dependent features of our Services.
Because the “Do Not Track” browser-based standard signal has yet to gain widespread acceptance, we do not currently respond to those signals. However, we aim to respond to the Global Privacy Control in certain territories, including Europe and California. When we detect a GPC signal from a reader’s browser where European, California or a similar privacy law applies, we stop sharing the person’s Personal Data online with other companies (except with our service providers).
Location Services
We may, from time to time, offer certain location or pinpoint based services, such as location-assisted navigation instruction. If you elect to use such services, we must periodically receive your location in order to provide them. By using the location-based services, you authorize us to: (i) locate your hardware; (ii) record, compile and display your location; and (iii) publish your location to third parties by means of location publication controls available within the Applications. As part of these Services, we may also collect and store certain information about the users who elect to use them, such as a device ID, in order to provide the Services. We may use third-party vendors to help provide these Services through mobile systems and we may make information available to them to enable them to provide the Services. These service providers are permitted to use the information only in accordance with this Policy.
We use your Personal Data as follows:
Targeted Advertising. We gather data and work with third parties to show you personalized ads on behalf of advertisers. This data comes from ad tracking technologies set by us or the third party, information you provide, your use of the Services, information from advertisers or advertising vendors, and anything inferred from any of this information. We only use or share this information in a manner that does not reveal your identity.
Advertising Service Providers. We also use third parties to serve advertisements to you when you use our Services, including without limitation Yahoo, Neustar Information Services, Inc., and LiveRamp, Inc. To do this, we share pseudonymized information, including a hashed version of information that we collect from you directly (such as email or phone number), third party IDs (such as mobile advertising IDs or other IDs assigned by third parties), IP addresses, and/or information about your browser or operating system with our third-party providers. These providers return an online identification code that we store in our first-party cookie for our use in online and cross-channel advertising and share with advertising companies to enable interest-based and targeted advertising. In addition, these third parties may match this pseudonymized information with information in their data repositories and issue another pseudonymous ID, which is changed on a weekly basis, for our use in connection with real-time bidding for digital advertising, as well as linking demographic or interest-based information to your browser via cookies.
This Site is affiliated with Publisher First, Inc. dba Freestar (“Freestar”) for the purposes of placing advertising on the Site, and Freestar will collect and use specific data for advertising purposes. To learn more about Freestar’s data usage, click here.
Your Ad Choices. For more about targeted advertising, and about how to opt out with your specific browser and device, visit DAA Webchoices Browser Check. You can also follow the instructions in the Your Rights section below. The third-party advertisers, ad agencies and other vendors we work with might be members of the Network Advertising Initiative, the Digital Advertising Alliance Self-Regulatory Program for Online Behavioural Advertising and/or the European Digital Advertising Alliance. To opt out of interest-based advertising from the participating companies, visit AboutAds.info or the European Digital Advertising Alliance (for computers). If you opt out using these channels you will still receive other types of ads from these companies, and any type of ad from nonparticipating companies. The Services may still collect your information for other purposes.
We may share your Personal Data with our newspaper and funeral home affiliates and other third parties we use to help us run our business, including:
Our Services may contain links to third party websites, services and features. This Policy does not cover the privacy practices of such third parties. By using our Site, to the fullest extent enforceable under applicable law, you agree to the data and privacy terms set forth in such third party service providers’ policies, terms and conditions. You may be notified of third party service provider policies through links within our Site, our advertisers’ websites, or other affiliated websites and applications. Links within our Site may direct you to websites operated by third parties. By navigating to such third party websites, you agree to the terms, conditions and policies applicable to such websites. Notwithstanding anything to the contrary in any third party service provider privacy policy or legal terms and conditions, disputes between you and Company shall be resolved pursuant to this privacy policy and Company’s applicable Terms of Use. In no event shall any third party mandatory arbitration terms or other dispute resolution terms apply to your relationship with Company.
You may share Personal Data with us when you submit user generated content to our Services, including via MemoriamsTM, forums, message boards, guest book entries and blogs on our Services. Any information you post or disclose on these Services will be publicly available and visible to other users of our Services and to the general public. We urge you to be cautious before deciding to disclose your Personal Data, or any other information, on our Services. If you provide feedback to us, we may use and disclose such feedback on our Services. If you have provided your consent to do so, we may post your first and last name along with your feedback on our Services. We will collect any information contained in such feedback and will treat the Personal Data in it in accordance with this Policy.
This Section of the Policy is provided to comply with the requirements of the General Data Protection Regulation (“GDPR”). It applies only to individuals visiting or using our Services from within the EEA, Switzerland or the UK and applies only (1) if we collect through the Services any Personal Data of those individuals or (2) if we track individuals in the EEA, Switzerland or the UK who access our Services.
For the purpose of European data protection law, the data controller of your Personal Data is Legacy.com, Inc. of 230 W. Monroe Suite 400, Chicago, IL 60606 USA & Web Announcements Ltd. of 12 New Fetter Lane, London EC4A1JP. To find out more about the steps we take to ensure your data is adequately protected, you can contact us at [email protected].
Subject to applicable law, you may be able to exercise any of the following rights in relation to your Personal Data:
You may exercise your rights by contacting us as indicated at [email protected]. To change your consent settings for our use of cookies and other technologies, please see our Cookie Policy.
The requests above will be considered and responded to in the period stated by applicable law. Certain information may be exempt from such requests. We may require additional information from you to confirm your identity in responding to such requests.
Your information, including Personal Data that we collect from you, may be transferred to, stored with, and processed by us and our affiliates and other third parties outside the country in which you reside, including to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. If we transfer your data out of the European Economic Area, we will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Policy.
We will only retain your Personal Data as long reasonably required for us to provide the Services until you request otherwise unless a longer retention period is required or permitted (i) to respond to any questions, complaints or claims made by you or on your behalf; (ii) to show that we treated you fairly or in compliance with applicable laws or regulations; or (iii) to keep such records required or permitted by applicable law. This policy does not limit our use or maintenance of anonymized data.
Our Services are intended for a general audience and are not directed at children under 18 years of age. We do not knowingly gather children’s personal information (as defined by the U.S. Children’s Privacy Protection Act, or COPPA) in a manner not permitted by COPPA. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at [email protected] or using any of the methods in Section 13 (Your Rights and How to Exercise Them). We will remove the data to the extent required by applicable law.
Subject to the following paragraph, we ask that you not send us, and that you not disclose, any sensitive Personal Data. Sensitive Personal Data refers to personal information that reveals certain sensitive information about you, as may be more particularly defined by the applicable law of your state. We do not request or collect sensitive Personal Data as part of the Services. Sensitive Personal Data includes:
Sensitive Personal Data does not include publicly available information. If you send or disclose any sensitive Personal Data to us when you submit user generated content to our Services, you consent to our processing and use of such sensitive Personal Data in accordance with this Policy. If you do not wish us to process and use such sensitive Personal Data, do not submit such content to our Services. Subject to your consent where required by applicable law, we may use sensitive personal information specifically for the following purposes: perform our services or provide products or services as requested by you; prevent, detect and investigate security incidents or malicious, deceptive, fraudulent or other illegal actions; short-term, transient use such as displaying first party, non-personalized advertising; perform services on our own behalf, such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, or providing analytic services, storage or similar services for the business; and activities relating to quality and safety control or product improvement.
Other than as set forth in this Policy, we do not collect or process personal information that may be considered sensitive subject to the laws in the states identified in Section 14. We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
Depending on where you reside and the terms of applicable law, you may have certain rights to access, review, correct, delete, obtain a copy of, and to restrict our processing of your Personal Data. . Please review Section 14 for any notices regarding consumer data rights specific to your state. Our services may also allow registered users to directly access and review certain account information and make corrections or updates upon login at any time. Keeping such information up to date is the responsibility of the registered user. Some user accounts may be subject to contractual rights and obligations arising from specific business agreements between Company and its customers; if you are accessing the Services in connection with one of our business partners or affiliates such as newspapers and other media affiliates, funeral homes and end of life service providers, please review the terms of your applicable agreement with Company.
These rights may be limited, for example if you do not reside in a jurisdiction where privacy laws recognize these rights, where fulfilling your request would reveal Personal Data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in applicable laws. We will inform you of relevant exemptions we rely on when responding to any request you make. Additional information on rights and how to contact us for residents of certain states are described below.
To exercise your rights, or to obtain other information, contact us using any of the following options:
Please be specific in your request. State the information you want changed or deleted, whether you’d like your information suppressed from our records or whether there are limitations you’d like on how we use your personal information. Please use the email address linked to that personal information — we only complete requests on the information linked to your email address. To verify your identity, we will email the email address you provide us, and which matches our records, and wait for your response. In some cases, we may ask for additional information to match the identifying information we have to verify your identity before processing the request.
A. CALIFORNIA RESIDENTS
Under California privacy laws, California residents have the following rights:
Notice of the Right to Opt-Out of the Sale of Personal Information
California residents have the right to opt-out of the sale or disclosure of your personal information. If you exercise your right to opt-out of the sale or disclosure of your personal information, we will refrain from selling or sharing your personal information unless you later provide express authorization for the sale of your personal information. To opt-out of the sale or disclosure of your personal information, contact us using any of the methods in Section 13 (Your Rights and How to Exercise Them).
How to Exercise Your Rights
If you would like to exercise your rights under California law, please contact us using any of the methods in Section 13 (Your Rights and How to Exercise Them).
B. RESIDENTS OF CERTAIN OTHER STATES.
Residents of Colorado, Connecticut, Indiana (after Jan. 1, 2026), Iowa, Kentucky (after Jan. 1, 2026), Maryland (after Oct. 1, 2025), Minnesota (after July 31, 2025), Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island (after Jan. 1, 2026), Texas, Tennessee (after July 1, 2025), Utah, and Virginia have the following rights, as further defined and limited by the applicable state law:
*Although these rights don’t currently apply to residents of these states, any user is welcome to contact us with any privacy concerns using the methods provided in Section 13 (Your Rights and How to Exercise Them)
Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code and phone number. We will use the information provided to match the identifying information we have to verify your identity before processing the request.
How to Exercise Your Rights
If you would like to exercise any of your rights described here, please contact us using any of the methods in Section 13 (Your Rights and How to Exercise Them).
15. KEEPING YOUR PERSONAL INFORMATION SECURE
We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. Those processing your information are obligated to do so only in an authorized manner. We also have procedures in place to address any data security breach. To the extent required by applicable law, we will notify you and any applicable regulator of a suspected or actual data security breach.
16. DO YOU NEED ADDITIONAL SUPPORT?
If you would like this notice in another format (for example: audio, large print, braille) please contact us using any of the methods in Section 13 (Your Rights and How to Exercise Them).