When someone passes away, time is everything. Friends and family want to find the obituary quickly, know the service details, and — in many cases — send flowers right away.
That’s where Legacy.com becomes an essential partner, helping your funeral home reach more people, faster than your own website can — and turning that visibility into additional revenue through flower orders.
Most funeral home websites rely on direct visits from the families they serve — people who already know where to go. But Legacy.com captures an entirely different audience:
Long-lost classmates searching by name
Out-of-town relatives Googling from their phones
Community members browsing by location or high school
Neighbors reading the latest obituaries from their local paper
People searching for obits who never make it to your website
With over 40 million monthly visitors, Legacy.com acts as the nation’s largest obituary search engine — and that reach turns into meaningful action.
Thanks to Legacy’s strong placement in Google, your obituaries are indexed and visible fast — often within minutes. That means:
People can find and read the obituary right after it’s published
They see the service details while there’s still time to send flowers
The emotional urgency is at its peak — and action follows
Without that speed and search coverage, you risk losing flower orders from those who arrive after the service has taken place — or worse, not finding the obituary at all.
You may already have a flower store on your website or partner with a local florist — and that’s great! Legacy’s flower program is meant to work alongside it, capturing orders from people who never make it to your site.
These aren’t duplicate sales. They’re new opportunities from outside your existing funnel.
Legacy:
Handles the ordering and customer service
Shares revenue with your funeral home
Allows you to connect your preferred florist, if desired
Requires no extra work or setup from your team
It’s incremental revenue driven by Legacy’s unmatched traffic — not a replacement for what you already do.
In addition to flowers, Legacy.com offers mourners the option to plant a memorial tree in honor of a loved one — a lasting tribute that resonates deeply with today’s environmentally conscious consumers.
These tree purchases:
Appear alongside flower options on obituary pages
Often occur after the funeral or memorial service has taken place
Provide a meaningful way for people to show support weeks or even months later
Generate revenue for your funeral home with each purchase
It’s a powerful way to extend your connection with the community — and add to your bottom line — long after the initial service is over.
If there’s a local florist you know and love, we’ll gladly work with them to fulfill orders. Just email us at [email protected] with their name and contact info, and we’ll do the rest.
If you’re already using Legacy Pro Free, your obituary pages are eligible for flower revenue — but you’ll need to submit a W9 to start receiving payouts.
Click here for W9 submission instructions
Legacy Pro Free helps your funeral home get found, fast — with nationwide visibility, directory placement, and flower revenue built in.
Join Legacy Pro Free today and start turning online traffic into local impact.
