Article by:
Alexis Reed
Legacy.com is widely recognized as a leader in the online obituary space, serving as a vital resource for families, friends, and communities to honor and remember their loved ones. One of the more innovative features Legacy.com offers is its Communities Pages—an engagement tool that benefits both families and the funeral homes that partner with Legacy. Let’s explore what these Communities Pages are and why they represent a unique opportunity for funeral homes to increase their visibility and deepen their ties within their local communities.
The Communities Pages on Legacy.com are specially designed sections that aggregate obituaries based on specific shared connections such as:
Each community page serves as a dedicated hub, allowing families and individuals to see obituaries tied to their own personal history. For example, a user might want to stay informed about obituaries from people who attended their alma mater or served in the same military branch. By subscribing to these communities, users receive daily updates directly to their inbox, making it easy to stay informed about recent losses that are personally relevant to them.
When an obituary is posted on Legacy.com—whether submitted by newspapers, funeral homes, or directly by families—Legacy’s system scans the obituary text to identify references to communities such as schools, military service, or hometowns. These references are then used to automatically link the obituary to the relevant community page.
For instance, if an obituary mentions that the deceased attended Springfield High School, served in the U.S. Navy, and lived in Chicago, that single obituary would be linked to the Springfield High School, U.S. Navy, and Chicago communities. This gives friends, alumni, veterans, and neighbors an easy way to discover and share memories of those with whom they share a meaningful connection.
The Communities Pages provide a unique advantage to funeral homes that partner with Legacy.com. Here’s how:
Increased Visibility in Local Communities: Each community page includes obituaries from funeral homes within that community, meaning families and future families are repeatedly exposed to your funeral home’s brand. This strengthens your visibility and reputation as the trusted local provider for end-of-life services.
Enhanced Engagement and Brand Recognition: When individuals subscribe to specific community pages, they receive regular updates about new obituaries, often tied to local funeral homes. This creates a new, consistent touchpoint outside of traditional channels like Google Search, ensuring that your funeral home remains top-of-mind.
Drive New Traffic to Your Business: With these daily email updates, Legacy.com’s Communities Pages serve as a completely separate traffic source outside of search engines. This means you gain an additional avenue for families to discover your services without relying solely on SEO. Community subscribers clicking on an obituary will often see your funeral home’s name prominently displayed, driving highly relevant traffic to your own website and services.
Highlight Your Role in the Community: By being featured on the community pages, funeral homes can showcase how they have supported and served local families. This is more than just exposure—it’s a daily reminder of the compassionate care you provide to the people who live and work in the same towns and neighborhoods you do.
Reaching Niche Audiences: Unlike a generalized search that anyone might perform, community pages are tailored to people with specific, vested interests in local and shared connections. For example, a subscriber to a high school community page is more likely to have a deep-rooted bond with people in that group, making their interaction with your brand more meaningful and relevant.
Most businesses, including funeral homes, focus on Google search traffic as a primary digital strategy. While important, this approach has limitations. Legacy.com’s Communities Pages present an entirely new type of audience and traffic source, one that is more directly aligned with personal relationships and local ties. This allows funeral homes to diversify their digital reach and not be wholly reliant on search engines for online visibility.
By partnering with Legacy, your funeral home becomes more integrated into these online community spaces, reinforcing your role as a compassionate and trusted presence in the lives of families throughout your service area. This expanded exposure can ultimately lead to increased inquiries and service requests, as more people recognize the care and professionalism your home provides.
Legacy.com’s Communities Pages are more than just a feature—they are a strategic tool that connects families, friends, and communities in a meaningful way. By participating in these pages, funeral homes have the opportunity to extend their reach, strengthen their community presence, and showcase their commitment to supporting families through every step of the grieving process. Embracing this new form of engagement not only helps honor the lives of those who have passed but also brings families closer to the services that will support them in their time of need.
For funeral homes looking to increase their digital footprint and community impact, Legacy.com’s Communities Pages are a valuable, distinct channel that complements traditional marketing and outreach strategies—helping you stand out as a leader in both care and community connection.
Ready to expand your reach in the community? Legacy.com’s Communities Pages provide a unique way to connect with local families, bringing new traffic to your funeral home and enhancing your reputation. Showcase your dedication and care through a channel designed for community impact.
Contact us today to learn how Legacy Pro can benefit your funeral home. Email us at legacypro@legacy.com or visit Legacy.com/LegacyPro to learn more!
