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BORN

1930

DIED

2017

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Woolley-Boglioli Funeral Home

10 Morrell Street

Long Branch, New Jersey

Herbert Freedman Obituary

Herbert Freedman

AGE: 86 • Ocean Township & Boca Raton, Florida

Herbert Freedman, 86, died at home on Monday, September 11th following a lengthy illness. He was the son of David and Celia Freedman of Brooklyn, NY.

Herb was the founder and president of Freedman's Bakery, Belmar, N.J., which he operated for 64 years. Known throughout the Jersey Shore, Freedman's at one time had 42 stores in Monmouth and Ocean Counties.

After a Depression-era childhood marked by struggle and poverty, he left college to support his family at age 18 as an employee of Papier's Bakery. Within two years he owned the establishment. He partnered at various times with his father David, his grandfather Morris, his brother Joel, and with Bernard Strauss, Jeffrey Liss and his son Mark. The early years, in the 1950's were difficult, and Herb would often bake during the day and drive a truck for miles at night, seeking wholesale business in distant places in order to keep the business alive. His relentless drive created a success which was praised far and wide, especially for the famous corn rye bread and the Kneip roll. Children and grandchildren of the original customers remember fondly Freedman's donuts, black-and-whites, cupcakes and other favorites. Freedman's was sold in 2014, and the Beach Haus brewery now occupies the site.

Through an accidental meeting with a Dutch manufacturer of bakery equipment, Herb founded a second business, originally named Herbert Equipment, and soon after renamed Adam Equipment, to honor his partner, Adam Boren, a Holocaust survivor. Later reborn as Adamatic, fine bakery equipment was designed by Herb, who used his level of expertise in the baking industry to advance the excellence in the industry, until the business was sold to the Hobart Corporation in 1989.

He also was a cofounder, with Adam and Daniel Millman, of a chain of shopping mall bakeries called The Bread Factory, later sold to the Pepsi Cola Company, which renamed the business La Petite Boulangerie.

In 2001 Herb and his son Mark started Apex Bakery Equipment, which is operated today by Mark.

Herb and his wife were generous donors to important causes, in particular to the Jewish Federation of Greater Monmouth County. He was instrumental in sending a truckload of nonperishable food to Haiti after the disastrous earthquake there, a tribute to the many Haitian employees who he sponsored and to whom he offered work over the years.

Throughout his long career in business, Herb was admired by fellow businessmen and women, as well as by the hundreds of employees to whom he showed empathy and understanding. He is considered an icon in the baking industry.

Herb is survived by his wife Arlynn (Lindy), son Mark and daughter-in-law Maryla, granddaughter, Julia, son David and daughter-in-law Lisa McFadden, Herb's brother Joel Freedman and wife Ronnie, his nephew Steven Freedman and wife Susan, and his sister Karen Becker, husband Arthur Becker, and nephews Daniel and Jeffrey Becker.

A memorial service will be held Sunday, September 17th, at 3:00 PM at the Woolley-Boglioli Funeral Home, 10 Morrell Street, Long Branch, New Jersey 07740. The family will be at home on September 17-19th.

In lieu of flowers, donations may be made in Herb's memory to the Monmouth County Jewish Federation or the Anti-Defamation League.

To plant trees in memory, please visit the Sympathy Store.

Published by Asbury Park Press on Sep. 15, 2017.

Memories and Condolences
for Herbert Freedman

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Not sure what to say?





Pirooz Abir

August 17, 2019

He was a great client of mine for years. He will be missed.

Michael Yeboah

March 12, 2018

I was was a care giver to Mr Hebert Freedman, he was such a gentleman and a lover that I ended up felling in love with him her lovely wife Lindy, and his whole family, I got enlighted through this honourable man, he showed me what being a human being was all about, I know he is in a Good place by now till we meet one Day, rest in peace Mr freedom

David Heath

October 26, 2017

Sad to hear of the passing of Mr. Freedman, a great person and memorable pillar of the community. I worked for Freedman's from 1982-1986, and became acquainted during those years with Herbert's brother Joel and Herbert's nephew (and Joel's son) Steven. My sympathy and prayers for Lindy and all of Herbert's family and friends. Rest in peace, Mr. Freedman. SHALOM.

Tracy Kaiserian

September 23, 2017

So very sorry for your lost of a great father and friend and a very good man.

Jane Wehner

September 18, 2017

To the Freedman family. I worked for Adamatic for a number of years and tracked the tenants at Gilad Realty. Knew him well. He certainly was a successful man.

I' m sorry for your loss.

Jane Wehner

Tom Olson

September 15, 2017

To the freedman family
Sorry to hear about Herb . Living across from your
store the smell of the rolls and bread. At 4:00
In the morning. R I P
Tom Olson
Smithville

Dennis Flood

September 15, 2017

Mr.Freedman was a great guy to drive.Remembering Adam equipment co.years always a gentleman.

Hope Medel

September 14, 2017

My condolences to Lindy, Mark, David, Karen, and Joel as well as all other family members. Herby will be missed deeply. He was first a boss who then became a friend who then made me a part of his family. Can't get any better than that. I feel privileged and blessed to have known him. He has a permanent spot in my heart.

JT

September 14, 2017

Offering my sincere condolences to the Family, may you find comfort from the encouraging words found at 1 Thessalonians 4:14

Joe Golubov

September 14, 2017

I am so sorry to learn that Herbie passed away. From reading his obituary, he had a very full life and was a very respected and successful man. He will be missed by all.

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Sep

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3:00 p.m.

Woolley-Boglioli Funeral Home

10 Morrell Street, Long Branch, NJ 07740

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10 Morrell Street, Long Branch, NJ 07740

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