Bill Backer

Sep 9, 1926 – May 13, 2016 (Age 89)


Bill Backer, a former advertising executive who conceived of the groundbreaking 1971 Coca-Cola television commercial titled "Buy the World a Coke," died May 13 in Warrenton, Virginia. For full obituary and coverage by, click here.

Guest Book

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This makes me sad Mr.B. You and Mrs. B are such amazing people. My world is sadden that your gone. I will miss your singing, piano playing, and your wisdom. Thank you for all you have shared with me. I often think of you both.

Brilliant minds sometimes come is so unassuming and most pleasant forms . What a loss to the world's generation who he taught how to sing in perfect harmony. My condolences to his family and those of us who remember what his words truly inspired - for our own generation.

Wayne A. Taylor

I truly loved Mr. Backer's Coke jingle. My mom and I would find ourselves singing it a lot. In fact, It did somehow make the world seem more united. May the peace of God be with the Backer family as it journeys through its time of sadness. Our heartfelt condolences!

I was really sorry to learn of your passing today. How privlidged I was to have worked for and around you during those iconic Coca Cola years - when the jingle mattered. You mattered Bill. RIP and my heartfelt condolences to your family.

In God's care, rest in peace.

My condolences to the Backer family for the loss of Bill. May God's Word strengthen you during this difficult time. (Isa. 41:10,13)

It is so hard to come to terms with never seeing again your smiling, twinkling eyes above that bow tie.
You were a special gift to this old world and you did make it a happier, better place.

My prayers are with the family during this difficult time.