Sep 9, 1926 – May 13, 2016 (Age 89)
Bill Backer, a former advertising executive who conceived of the groundbreaking 1971 Coca-Cola television commercial titled "Buy the World a Coke," died May 13 in Warrenton, Virginia. For full obituary and coverage by Legacy.com, click here.
This makes me sad Mr.B. You and Mrs. B are such amazing people. My world is sadden that your gone. I will miss your singing, piano playing, and your wisdom. Thank you for all you have shared with me. I often think of you both.
January 16, 2017
Valenda Newell
December 29, 2016 | Indianapolis, IN
Brilliant minds sometimes come is so unassuming and most pleasant forms . What a loss to the world's generation who he taught how to sing in perfect harmony. My condolences to his family and those of us who remember what his words truly inspired - for our own generation.
Wayne A. Taylor
Wayne Taylor
May 20, 2016 | Quaker Hill, CT
I truly loved Mr. Backer's Coke jingle. My mom and I would find ourselves singing it a lot. In fact, It did somehow make the world seem more united. May the peace of God be with the Backer family as it journeys through its time of sadness. Our heartfelt condolences!
The Carter Family
May 20, 2016
I was really sorry to learn of your passing today. How privlidged I was to have worked for and around you during those iconic Coca Cola years - when the jingle mattered. You mattered Bill. RIP and my heartfelt condolences to your family.
SS
May 20, 2016 | NY, NY
In God's care, rest in peace.
Dwayne Bickham,Sr.
May 20, 2016 | Dayton
My condolences to the Backer family for the loss of Bill. May God's Word strengthen you during this difficult time. (Isa. 41:10,13)
T C
May 20, 2016 | GA
It is so hard to come to terms with never seeing again your smiling, twinkling eyes above that bow tie.
You were a special gift to this old world and you did make it a happier, better place.
Carol
Carol Brownson Burger
May 19, 2016 | Frisco, CO | Coworker
My prayers are with the family during this difficult time.
May 19, 2016