May God bless you and your...
On the sixth anniversary of your deathyou are missed more than ever! I am thankful for all the memories of our life together!
Barbara Marder
December 24, 2024 | New York, NY | Spouse


New York, New York
MARDER--Eric, 1925-2018. Founder and Chairman of Eric Marder Associates, Inc., a market research and consulting firm; innovator of Choice Research, a path-breaking approach to market research, presented in his book, "The Laws of Choice" (Free Press, 1997). Eric Marder was born in Vienna and came...
Read MoreOn the sixth anniversary of your deathyou are missed more than ever! I am thankful for all the memories of our life together!
Barbara Marder
December 24, 2024 | New York, NY | Spouse
I worked with Eric (at EMA) for just a couple of years, but his integrity, wisdom and intellectual discipline set a standard that guided my subsequent career - and active retirement. It takes a special person to be a mentor to people who are full of themselves - but Eric did that for me. I´m reading a book by Arthur Koestler - one of Eric´s favorites- and that got me thinking about how much I miss Eric.
Barry Cook
August 14, 2024 | Friend
A kind, supportive and loving husband. I carry his memory with me every day. In my heart forever!
Barbara Marder
December 27, 2023
I had the privilege of learning from and working with Eric for over 20 years during the Scott Paper Company portion of my career. For six of those years I was Director of Marketing Research and had a monthly meeting in his office in NYC.
Eric was the most brilliant thinker I ever worked with. Some of his methods ideas were stunning in their insight and elegance. After leaving Scott Paper I spent 14 years with one of the world's largest custom marketing research firms and learned...
November 03, 2019
I just ran across this quote and thought of Eric's policy to hire scientists who had never worked in marketing research.
"He who knows nothing is closer to the truth than he whose mind is filled with falsehoods and errors." Thomas Jefferson
So sorry to learn today of his death. I worked for Eric for 14 years. Eric had a huge impact on my life in the most wonderful ways. As he would say of himself "I might not be valid, but I'm always reliable!" How true. We had...
A.T. Grant
April 26, 2019 | Dallas, TX
Wish we could all stay forever. Wish I could have gotten to know him better. Worked at Eric Marder Associates 1983-1988. It was fun!
Patricia Danielle
March 14, 2019 | Reston, VA
A brilliant man, Eric was always kind to me during my adolescent years while at the same time challenging me intellectually, through our conversations and through long games of Go. I will miss him.
Paul Jellinek
January 04, 2019 | Mercerville, NJ
Much love and condolences to the Marder family from the Maria Sereghy family...i have many fond memories of going to the house on white-tailed road with my mom Maria who was your housekeeper--i as so inspired by Eric's knowledge and talent--maybe that's why i became an artist and teacher---He was a instrumental as was your mom in shaping my interests to pursue the arts--He had a wonderful life and will be missed by all who had the privilege of knowing him---r.i.p.
alice deres
January 03, 2019 | Canaseraga, NY

Elissa Marder
January 03, 2019