Victoria, Texas
BASS, DR. FRANK M. Often called the "Father of Marketing Science," died on December 1, 2006 at his home. At age 79, he was in his 25th year as a professor of marketing science in the School of Management at the University of Texas at Dallas. Professor Bass's research and that of his students was...
Read MoreA tall tree has fallen in Texas.
It was my honor to have completed Dr. Bass's Graduate course in Product Management, at The University of Texas at Dallas, 1991.
Tom Blackwell
December 07, 2006 | Dallas, TX
Dr. Bass was a great man in every sense of the word. Great human being and great scientist.
While he will be sorely missed, his legacy will live forever.
Demetrios Vakratsas
December 04, 2006 | Montreal, QC
