Ira-Born-Obituary

Ira "Bob" Born

Age 98

About

AGE
98

Obituary

Ira “Bob” Born was the former president of the candy company Just Born, where he invented Hot Tamales and created the process to mass-produce Peeps.

We invite you to share condolences for Ira “Bob” Born in our Guest Book.

Read Full Obituary.

Guest Book

Not sure what to say?

I met Ira "Bob" Born when he was a patient at the concierge office I used to work at. When I learned that he was THEE creator of PEEPs and Hot Tamales, I was so excited to meet him. When he first walked in, I didn't ask him about his reason for visiting the office. Instead, I asked him, "Can I give you a hug?" Of course, he obliged. I told him with stars in my eyes how it was an absolute pleasure to meet him and how such sweet treats were a staple of my childhood.... especially...

Thanks for the memories.

I just came to know today (06 July 2023) that Bob Born died on 29 January.
I regret the five-months delay in acknowledging this splendid human being.
I have fond memories of the day that Mr. Born invited me to a one-on-one, personal tour of his candy factory in Bethlehem.
I am a Catholic priest, now 85 years old, Prior to 1986, my work was mostly in the Lehigh Valley. I had considerable interchange with two of the synagogues in Allentown: Keneseth Israel and Beth El.
It...

Rest in peace Bob Born--you will always be in our families hearts--for my uncle being a former employee--to bringing smiles and joy to our holidays with all your glorious peeps. Now you are up in heaven watching everyone around the world enjoying your Easter peeps this first holiday from up above! God bless you Bob Born-- Gloria and Edwina Monek and Family--Bucks County, Pennsylvania.

I love the quote he gave to The Rickie Report in 2013 (“I am amazed at the crazy artwork and games people come up with when it comes to our Peeps. I’m constantly surprised at how many contests take place all over and I could not be more delighted!”). It makes me feel good to know that Mr Born got a kick out of the dioramas built with his amazing candies.

My Condolences.

Dear Peeps Family,
In Chico California, we eat them and put peeps on the window sills to greet those who pass by. My heart goes out to you during this time of sorrow. May you know the love of Jesus in your heart and be at Peace, especially during this time of sorrow.

Peeps are the best -- and not just for Easter! I'm a big fan of the marshmallow treats and the proud possessor of a Peeps plush toy and a pair of Peeps socks. Your products have put a smile on my face so many, many times, Mr. Born. Thank you!

At almost 68 years in age. I still love my peeps. I confess I can only eat one or two. However, there was a time in my life went 12 hit the spot. RIP, and Thanks for the Easter memories.