LAWRENCE, Quigg, 74, passed away on April 14, 2010 in Jupiter, Fla., following a valiant battle with cancer. Quigg was born in Richmond, Va., on April 20, 1935, the son of Jesse D. Lawrence Jr. and Margaret Quigg Lawrence. He was a 1957 graduate of the University of Virginia and was a member of Sigma Phi Epsilon fraternity (SPE). He served as an officer in the United States Navy and held a master's license in the U.S. Merchant Marine. Lawrence was an instructor at Virginia Commonwealth University and created teaching materials for Harvard Business School. He was a member of the team at The Martin Agency that developed the "Virginia is for Lovers" campaign and he served as a consultant to 12 of the country's 100 largest advertising agencies. He was a founder of Alpha Recording Corporation and Candyapple Productions in Richmond, where he employed well-known rock musicians, Bruce Springsteen, Pat Benatar, Robbin Thompson and others. He also served as VP of The Gavin Group in New York City. Lawrence was a past president of the Richmond Jaycees and the Richmond Society of Communicating Arts. Lawrence was an accomplished mandolin player and founding member of Blue Ridge, a regional bluegrass band. He is survived by three children; sons, the Reverend Dr. Raymond Quigg Lawrence Jr. of Roanoke, Va., Lee Jennison Schweppe, a Ph.D student in New York City; and a daughter, Leslie Lawrence Downs, president of Jupiter Christian School in Jupiter, Fla. He has six grandchildren. He leaves behind many close friends including his SPE brothers, former band members, Ginter Park Gang, Bruce Spain; his faithful dog, Ms. Dee Dee; and friend, Suzanne Boisseau. Funeral services will be held at St. Mary's Episcopal Church on River Road on Friday, April 23, at 11 a.m. In lieu of flowers, please consider a gift to "Save the Virginia ETA SPE House" c/o 8215 Bayberry Court, Roanoke, Va. 24018. "Forever Free."
This obituary was originally published in the Richmond Times-Dispatch.
