William-Noack-Obituary

William Noack

Harwood, Maryland

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DIED
August 28, 2025
LOCATION
Harwood, Maryland

Obituary

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The world is a little less bright without the larger-than-life presence of William "Bill" Noack who died August 28, 2025 at his home in Harwood, Maryland. He was 83. He was a true original. Born March 28, 1942 in Detroit, Michigan, Bill's heart, much like his towering 6-foot 8-inch frame, never...

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I worked with Bill for several years in Washington DC on industry groups that GM and Caterpillar (my company) were members of. I was new to the DC scene and Bill could have easily passed me by. But he didn't. He made himself available to always help answer questions. He was a class act. And represented GM extremely well. We had many great conversation about old cars, travels, Virginia farms and the Civil War. Bill loved seeing pictures of my classic GM cars. I've added some below. I...

So sorry to hear of Bill's passing. I had the good fortune to meet and work with Bill as head of a new industry group he helped form a few years prior to his retirement. He always brought great instincts and insight to whatever we were doing. He taught me -- a non-communications / non-media person at the time -- a lot about that world in a short amount of time; and still guides me today. He was fun to be around and kept in touch with our work after he retired. If I had a letter published...