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John Birsner, Pamela Stones
February 10, 2023
We have only just learned of Norm's passing. A kind and judicious man I first met 65 yrs ago when he helped my father with his taxes as a physician in Bakersfield. But so much more, with wise advice and counsel for not just my dad but much of our family. Our best wishes for Betty and sons. John Birsner and Pamela Stones.
Donald Ricart
May 23, 2020
I wonder what spirit reached out to me 5 minutes ago telling me to check in with Norm? A superb mentor with whom I have not been in contact for 40 years. Probably the same spirit that arranged for my transfer from Philadelphia to San Francisco so many years ago. As if the Bay Area did not have enough talented tax folks with one year of experience. I still recall him chiding me for my disparaging comments I made about a certain tax partner who always wore ties with gravy/soup stains on them. Under his tutelage, I left the firm a far wiser man.
With my condolences to Betty and the entire family.
Don Ricart, Palm Springs
Howard Nemerovski
April 20, 2020
Norm was a brilliant and creative professional with the highest of principles and always a gentleman. Every interaction with Norm was a positive learning experience. A truly unique mensch.
Jeffrey Dinsmore
April 20, 2020
My condolences to Betty and the rest of Norm's family. I was lucky enough to speak with him about 8 mths ago and he sounded upbeat despite his setbacks. Norm had a significant impact on my life and I have very fond memories of working at Arthur Andersen for him. Norm hired me straight out of college 41 years ago. In Norm's very straight up communication style, he informed me that I was going to be the lowest paid person he had ever hired for the tax department. I thanked him and said I would take the job. I never regretted my decision. RIP Norm.
Steven Segal
April 20, 2020
In 1983, Norm called me into his office during my first year at AA&Co for my failure to turn in my Daily Time Reports...daily. I walked the gauntlet of people giving me worried looks on my way to his office, and after asking what I didn't understand about the daily in daily time reports, Norm told me he had a project for me, reporting directly to him. Imagine, this imposing figure, physically, intellectually, and reputationally, towering over a newbiefirst years do not report directly to the Managing Partner of a 120-person tax department. But he was interested in both admonishment and rehabilitation. A soft side inside a gruff exterior.
While he described the estate planning assignment, I followed all the facts and instructions; OK, Norm, I think I've got it all. I know the discount rate I should use,
Norm, with that shoulder shrug of his: Right, right...
Me: And I know the annual dollar amounts and total dollars I should use,
Right, right
But to complete the analysis, how do you know when your client is going to die?!
He started to answer my question, but with a chuckle. Then his chuckle turned into laughter and he couldn't get the words out amidst the laughing. I didn't know what was so funny, but he started howling with tears of laughter, and he literally couldn't speak. It was contagious, so I started belly laughing uncontrollably. Here I was, supposed to be getting the chewing out of my lifetime, and the two of us are howling with laughter in his office, with the cacophony rolling down the halls of the offices, and I have no idea why we're laughing hysterically.
Norm finally got his laughing under control and taught me that there are actuarial tables for me to complete the assignment. As I walked back to my cubicle, the earlier looks of worry from my office mates where now looks of confusionI was supposed to walk out of that office ashen faced and broken, but all they heard was a surprising circus of laughter.
That was Norm to me. Kind of a tough guy, but all with a good heart. I'll never forget Norm or that moment.
Bruce Bryson
April 19, 2020
I am saddened to learn of Norm's death. I offer my sincere condolences to Betty and the entire Ruecker family.
Norm hired me for my first job out of school in a period when it was hard for new graduates to get a job. With the benefit of 50 years since then, I can honestly say Norm was absolutely the best boss and the best person I knew in my business life.
Long after I left his firm, I held a surprise "Roast Ruecker" lunch where all the other attendees were former employees. It was a marvelous affair, where many were able to laugh until they cried with some of the stories told. Norm was an amazingly good sport, and wrote me a very gracious note afterward.
This is a real loss to the tax profession and to humanity as well.
mike whitman
April 18, 2020
This is sad news. I have not seen Norm in years, but I will never forget him. He saved our business.
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