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BORN

1932

DIED

2020

Norman Ruecker Obituary

Norman Ruecker of Lincoln, California died on April 11, 2020. He is survived by his wife, Betty, to whom he was married for 65 years. He is also survived by their two sons, Brian (Renee) and Greg, and three grandchildren: Jordan, Marshall, and Kathleen. Norm was born on a small farm in Oregon in 1932, the fourth of five children. His parents (Herman and Hermina) and three siblings have preceded him in death; his sister, Helen Moeller, of Hillsboro Oregon survives him. He worked his way through college graduating from the University of Oregon (where he and Betty met) in 1954, with a major in Accounting. Upon his graduation, he and Betty married, and moved to San Francisco. He was a trustee of the University of Oregon Foundation for 11 years. He passed the CPA exam in 1955, winning an award for having the highest grades on that exam in the State of California and third in the nation. He spent his entire 60 year career working in the financial district of San Francisco, as a CPA specializing in income taxes, charitable giving and estate taxation. He had the satisfaction of working with some of the best known business, banking and financial people in the San Francisco Bay Area. He was past president of the San Francisco Tax Club (senior tax members of the legal and CPA professions.) Norman spent the first 48 years of his career with the international CPA firm of Arthur Andersen & Co. where he had regional and tax responsibilities over that firm's offices in other major U.S. cities and offices in Australia, Hong Kong, Singapore, and Japan. The subsequent years of his career were spent with the tax specialty firm of Andersen Tax. Norm was a third generation Lutheran, and was active in Lutheran activities during his entire adult life. At the time of his death, he had just stepped down as president of the Ella M. Rohlffs Foundation, an endowment fund whose income supports the operation of Lutheran Care for the Aging, which provides funds for the housing needs for the low-income elderly. He was a 45 year member of Resurrection Lutheran Church in San Rafael. He utilized his tax abilities in giving pro bono tax and business advice to widows of some of his clients, and widows within his church. He also acted as trustee for his deceased sister's (Margaret, a retired schoolteacher) estate, in providing educational funds for her grand-nieces and grand-nephews. The Ruecker family lived in San Rafael from 1959-2004. During that period of time, Norm was a past treasurer of the Marin Tennis Club. He was also past president of his country club (the Meadow Club in Fairfax), where he was awarded the title of "Honorary Member" when he and Betty moved to Lincoln in 2004. He will be remembered with appreciation and respect by his clients, by his fellow church members, and by the hundreds of professionals who worked under his direction, for the many years of his career. Due to the current COVID-19 environment, a memorial service will be held at a later date. In lieu of flowers, the family has requested contributions to Lutheran Care for the Aging, 1031 Franklin St., San Francisco, CA 94109.

To plant trees in memory, please visit the Sympathy Store.

Published by The Sacramento Bee on Apr. 19, 2020.

Memories and Condolences
for Norman Ruecker

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John Birsner, Pamela Stones

February 10, 2023

We have only just learned of Norm's passing. A kind and judicious man I first met 65 yrs ago when he helped my father with his taxes as a physician in Bakersfield. But so much more, with wise advice and counsel for not just my dad but much of our family. Our best wishes for Betty and sons. John Birsner and Pamela Stones.

Donald Ricart

May 23, 2020

I wonder what spirit reached out to me 5 minutes ago telling me to check in with Norm? A superb mentor with whom I have not been in contact for 40 years. Probably the same spirit that arranged for my transfer from Philadelphia to San Francisco so many years ago. As if the Bay Area did not have enough talented tax folks with one year of experience. I still recall him chiding me for my disparaging comments I made about a certain tax partner who always wore ties with gravy/soup stains on them. Under his tutelage, I left the firm a far wiser man.
With my condolences to Betty and the entire family.
Don Ricart, Palm Springs

Howard Nemerovski

April 20, 2020

Norm was a brilliant and creative professional with the highest of principles and always a gentleman. Every interaction with Norm was a positive learning experience. A truly unique mensch.

Jeffrey Dinsmore

April 20, 2020

My condolences to Betty and the rest of Norm's family. I was lucky enough to speak with him about 8 mths ago and he sounded upbeat despite his setbacks. Norm had a significant impact on my life and I have very fond memories of working at Arthur Andersen for him. Norm hired me straight out of college 41 years ago. In Norm's very straight up communication style, he informed me that I was going to be the lowest paid person he had ever hired for the tax department. I thanked him and said I would take the job. I never regretted my decision. RIP Norm.

Steven Segal

April 20, 2020

In 1983, Norm called me into his office during my first year at AA&Co for my failure to turn in my Daily Time Reports...daily. I walked the gauntlet of people giving me worried looks on my way to his office, and after asking what I didn't understand about the daily in daily time reports, Norm told me he had a project for me, reporting directly to him. Imagine, this imposing figure, physically, intellectually, and reputationally, towering over a newbiefirst years do not report directly to the Managing Partner of a 120-person tax department. But he was interested in both admonishment and rehabilitation. A soft side inside a gruff exterior.

While he described the estate planning assignment, I followed all the facts and instructions; OK, Norm, I think I've got it all. I know the discount rate I should use,

Norm, with that shoulder shrug of his: Right, right...

Me: And I know the annual dollar amounts and total dollars I should use,

Right, right

But to complete the analysis, how do you know when your client is going to die?!

He started to answer my question, but with a chuckle. Then his chuckle turned into laughter and he couldn't get the words out amidst the laughing. I didn't know what was so funny, but he started howling with tears of laughter, and he literally couldn't speak. It was contagious, so I started belly laughing uncontrollably. Here I was, supposed to be getting the chewing out of my lifetime, and the two of us are howling with laughter in his office, with the cacophony rolling down the halls of the offices, and I have no idea why we're laughing hysterically.

Norm finally got his laughing under control and taught me that there are actuarial tables for me to complete the assignment. As I walked back to my cubicle, the earlier looks of worry from my office mates where now looks of confusionI was supposed to walk out of that office ashen faced and broken, but all they heard was a surprising circus of laughter.

That was Norm to me. Kind of a tough guy, but all with a good heart. I'll never forget Norm or that moment.

Bruce Bryson

April 19, 2020

I am saddened to learn of Norm's death. I offer my sincere condolences to Betty and the entire Ruecker family.

Norm hired me for my first job out of school in a period when it was hard for new graduates to get a job. With the benefit of 50 years since then, I can honestly say Norm was absolutely the best boss and the best person I knew in my business life.

Long after I left his firm, I held a surprise "Roast Ruecker" lunch where all the other attendees were former employees. It was a marvelous affair, where many were able to laugh until they cried with some of the stories told. Norm was an amazingly good sport, and wrote me a very gracious note afterward.

This is a real loss to the tax profession and to humanity as well.

mike whitman

April 18, 2020

This is sad news. I have not seen Norm in years, but I will never forget him. He saved our business.

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