Article by:
Alexis Reed
In today’s competitive digital landscape, lead generation is essential for funeral homes to grow and sustain their business. As more families turn to online resources for funeral planning and memorialization, funeral homes must ensure they are not only visible but also actively engaging with potential clients. Legacy.com offers a unique and effective solution for funeral homes to generate high-quality leads and connect with their local communities in a meaningful way.
Lead generation isn’t just about increasing numbers—it’s about building relationships with families who need your services. For funeral homes, leads represent opportunities to provide compassionate care and guidance during a critical time. Here’s why it’s vital:
Legacy.com is the largest online destination for obituaries, with over 40 million visitors each month. This extensive reach provides funeral homes with a powerful platform to connect with families and convert them into leads. Here’s how Legacy helps:
Legacy.com’s high domain authority ensures obituaries rank highly in search engine results, often appearing in the #1 spot. This means families searching for a loved one’s obituary or funeral details are more likely to find your services through Legacy’s platform.
Funeral homes using Legacy Pro gain access to referral traffic through over 20 high-quality backlinks. These backlinks direct visitors from Legacy.com to your funeral home’s website, increasing visibility and generating leads from families who may not have otherwise discovered your business.
Legacy.com connects with communities through dedicated pages for high schools, colleges, groups, and cities. These community pages drive traffic to funeral home profiles, ensuring that local families can easily find and connect with you.
Legacy Pro includes a directory page for each funeral home partner. This page acts as a central hub where families can learn about your services, view testimonials, and contact you directly—all while reinforcing your brand’s presence online.
Legacy.com’s ObitData product provides funeral homes with actionable insights about their audience and market share. By understanding where your leads are coming from and what families are searching for, you can tailor your marketing strategy to attract even more potential clients.
What sets Legacy.com apart is its ability to deliver both organic and referral traffic to funeral homes. While SEO and paid ads are effective tools, Legacy complements these strategies by tapping into an entirely new market—mourners and community members browsing its platform. This approach ensures that funeral homes can diversify their lead sources and maximize their reach.
With Legacy Pro, funeral homes don’t need to worry about complex lead-generation strategies. Most backlinks are automatically added, and partners receive monthly reports to track their progress. Legacy Pro operates on a “set it and forget it” model, freeing up time for funeral directors to focus on what they do best—caring for families.
In addition to generating leads, Legacy Pro positions funeral homes as leaders in their communities. By partnering with Legacy.com, funeral homes can:
Lead generation is the lifeblood of any successful funeral home. By partnering with Legacy.com, you can ensure your services reach the families who need them most. From unmatched visibility to powerful referral traffic, Legacy.com provides funeral homes with the tools to thrive in a competitive industry.
Invest in your funeral home’s future by making lead generation a priority—and let Legacy.com be your trusted partner in growth.
