Daniel S. Reid

Reid, Daniel S.
Daniel Scott Reid passed away peacefully on Saturday, January 3, surrounded by family and friends at hospice in Sarasota, Florida. He was 69.
In 1998, with headmistress Pat Young, Dan founded the Stanwich School in Greenwich. It became the first coed K through 12 independent school in town. He marked this as a major accomplishment in his life.
Dan had begun his successful advertising career at the Leo Burnett Agency in Chicago, in 1968. He left in 1992 to become President of McCaffrey & McCall in New York. Then, in 1995, in an agency merger with Ted Bates, became Worldwide Chairman of their Latin American division. Stints with Young & Rubicam and Polaroid are included in his resume.
Dan believed in Spartan challenges and Rudyard Kipling. He disclaimed his reputed bon vivant reputation. He was a marathoner, a mountain climber, and a skier, even though he proudly acknowledged that his wife Tracey and his children, Colin and Haley were more accomplished at that sport than he.
On the golf course he was dubbed "Dan the Rocket Man" for his prodigious drives. Their endpoints were, however, sometimes undetermined. When his motor skills diminished, he'd content himself with standing on the shoreline and driving old golf balls out of sight across the water, no longer deterred by out-of-bounds markers.
Dan never lost his passion for the advertising business, or marketing, or for "moving the client's business ahead." He was consumed by these ideas, even in his decline. But mostly, he was concerned with the welfare of his family, preoccupied with this to his final days.
Dan is survived by his loving wife Tracey and their children, Colin and Haley, as well as Devon Ward, a daughter from a previous marriage, and a grandson, Aidan.
He will be missed as well by an older brother, Dr. Michael Reid, of Madison, Wisconsin, and by his wife and their children--Dan's ten nieces and nephews.
A small private celebration of Dan's life will be held in Sarasota, Florida, and another will be held later, here in Greenwich.
In lieu of flowers, contributions to the non-denominational and supportive Jewish Families and Childrens' Services of Sarasota, or Tidewell Hospice of Sarasota for their caring help to the Reid family will be appreciated.