Richard M. Heim

Richard M. Heim, President of Richard M. Heim Advertising, died on March 26th, at the age of 8l, and worked until the last day of his life. Richard lived a full and vibrant personal and professional life and was loved by all who knew him for his kindness and generosity.

Richard served in the U. S. Army Air Corps in WWII and was a tail gunner on a B-24. His plane's fuel tanks were hit by enemy fire and he was forced to parachute over Yugoslavia. He was missing in action for two months and was one of the over 500 men rescued in the Halyard Mission, which was an allied airlift. It was the largest rescue operation of American airmen in history. Richard received a Purple Heart and an Air Medal. Richard then went on to graduate from Penn State and did graduate work in history at N.Y.U. He belonged to the Pi Lambda Phi Fraternity and continued a life-long dedication to it holding several positions on its various national councils. As a Trustee of the Education Foundation, he raised substantial monies to support its scholarship programs.

Richard loved young people and tried to encourage them to reach their potential and counseled them on alcohol abuse. Richard was passionate about golf. He belonged to the Whippoorwill Club in Armonk and served on many committees at the Club, including being a Board Member for nine years.

Richard was a devoted husband to his wife, Rose Tripp Heim. He is also survived by his brother, Robert, his nephew, Gregory, his niece Carolyn, her husband John Paladino, and their two sons, Luke and Evan. A memorial service was held at Frank E. Campbell on Madison Avenue and 81st Street, on Wednesday, April 4th, at 3:30 PM. Donations may be made to the Genitourinary Cancer Research Fund, c/o Dr. David Nanus, Payson Pavilion 3rd Fl., 525 East 68th St. NYC 10021.