Warren Withrow

Warren Withrow
May 2, 1966 – Aug. 21, 2014
Former Alameda Resident
Warren was born at John Muir Hospital in Walnut Creek, the son of Peggy and Bill Withrow. He attended school at Saint Barnabas, Encinal and Alameda High Schools (Class of 1984) and Santa Barbara City College. As a Navy Brat, Warren lived in Bremerton, WA, San Diego, Concord, MA, Anandale, VA, Camp Hill, PA, before coming to Alameda and then to Los Angeles, Charlotte, NC and then back to Santa Monica. That varied geographical background played into his personality. He married the love of his life Alessandra Bonaccorsi in Positano, Italy and they produced the pride of his life, his son Chase.
Warren was a highly intelligent, articulate, sensitive and handsome young man, with a wonderful sense of humor. He was an inveterate and classic story-teller. He had a great imagination and was very creative in composing stories for the amusement and enjoyment of a broad spectrum of people. He loved reading and discussing some of the very esoteric aspects of nature and the history of our family ancestors. He enjoyed fine poetry and was a patron of the arts in general. He loved playing hockey in New England and soccer in Alameda. He worked as a crew member of a number of sailing vessels off the coast of Santa Barbara, including a number of races to Catalina Island and Hawaii.
Warren was involved in a number of very unique business ventures, including many with his older brother Ted. They joined together to develop an internet web site, called Simply Family, that was unfortunately well ahead of its time. Their concept went on to become the basis of what is now Face Book. He was very instrumental in the conceptual development, branding and promulgation of the cartoon character Danger Ranger that is structured to sensitize young children with the dangers associated with common behavior in everyday life. He developed a company called Couponicate and then Neuralytic to digitize the coupon industry and to acquire direct marketing intelligence. His conceptual initiatives in digitizing coupons truly revolutionized the grocery industry. The process is now copied by many of the largest chains in the country. Working with and applying advanced technology to situations in a complex environment came very naturally to him.
Warren apparently slipped and fell in a bathroom, an accident that is all too common. It is something that is stressed by the Danger Ranger.
Warren is survived by Alessandra and Chase, his father Bill, and siblings Dell, Ted, Nicole and Kyle and a host of uncles, aunts, nieces, nephews and cousins. He will be truly missed by all who knew him.
A celebration of his life will be held at a family conclave in Southern California.