693 South Belcher Road
Clearwater, Florida
Roberts, Owen J.
BELLAIR, Fla. – Owen J. Roberts, 87, founder, chairman and CEO of Capital Formation Counselors, Inc., died Sunday, Feb. 7, 2021, at his home in Belleair, Fla., of complications from sepsis. In 1961, Mr. Roberts founded Capital Formation Counselors, a management and economic consulting firm serving a nationwide clientele. As CEO, he dedicated his life to helping family business owners preserve their businesses for future generations through innovative plans involving family counseling, creative financing techniques, state of the art income and estate tax concepts, and solving problems unique to family businesses.
Born on April 26, 1933, in Madison, Wis., to Glenn D. and Melva F. Roberts, he grew up in Madison and attended West High School where he was on the varsity basketball team. He attended the University of Wisconsin for two years and then transferred to Princeton University. Mr. Roberts had a long-term relationship with Princeton. He graduated cum laude from Princeton in 1956 with a Bachelor of Science degree in finance, economics and engineering and was named to Tau Beta Pi, the engineering equivalent of Phi Beta Kappa. As a Princeton undergraduate he was a member of Princeton's varsity basketball team which won the Ivy League championship in 1954-55. In 1978 he was invited to join the Advisory Council of Princeton's Economic Department. He served as the council's chairman from 1983 through 1988. In 1991 he became a member of the advisory board of Princeton's Griswold Center for Economic Policy Studies. Mr. Roberts joined The Mennen Company's board of directors in 1988 and served until Colgate-Palmolive bought Mennen in 1992. He has also been a member of the board of directors of Jockey International, Inc., since 1994.
Mr. Roberts was the catalyst for a historic 1991 Capitol Hill briefing by Dr. W. Edwards Deming who was revered in Japan and largely credited with restoring Japan's economy after World War II. From 1986 to 2000, he was an active member and on the board of directors of GOPAC, a political action committee in Washington, D.C., widely credited as providing the linchpin for the 1994 election of the first Republican majority in the U.S. House of Representatives in 40 years. From 2000 until 2015, Mr. Roberts was a trustee of the Poynter Institute for Media Studies, a non-profit journalism school which owns the Tampa Bay Times and operates PolitiFact. Mr. Roberts was also a veteran, serving as a 1st Lieutenant in the U.S. Air Force, stationed at MacDill AFB in Tampa from 1956-1958. He was a member of Episcopal Church of the Ascension in Clearwater.
Mr. Roberts was predeceased by his parents; and his sister, Barbara Roberts Munson and her husband, John. He is survived by Susan, his wife of 53 years; and nieces, Kari Hand, Kristi Miller and Lauri DeWhitt. Services were private. In lieu of flowers, donations may be made to Episcopal Church of the Ascension or The Salvation Army. www.MossFeasterClearwater.com

Sponsored by Moss Feaster Funeral Home and Cremation Services - Clearwater.
Art Cleveland
February 8, 2025
Time goes by so quickly. I feel privileged to have known Owen and his beautiful smile, his economic knowledge and his humor. My prayer today is with Susan as she goes on with her life. Art Cleveland
Art Cleveland
February 8, 2022
When I think of CFC and my five years there, I see the bright loving smile of Owen. Knowing Owen for even a short time brightened my life. Praying for Susan and family and friends.
Kathy & Paul Lubbers
December 16, 2021
In loving memory.
Howard Goldberg
February 18, 2021
I grew up with Owen and Barbara. His parents were my parent's best friends in Madison. Condolences to Owen's surviving family.
Arthur Cleveland
February 18, 2021
Owen was a man of faith on a dedicated mission to help others, especially family-owned businesses. His smile was sincere and so cheerful. May he be in peace now in heaven and May God bless his loving wife Susan during this time.
JW/JKH
February 16, 2021
My deepest sympathy to the Roberts Family for the loss of your loved one, Owen, and pray God gives you comfort, peace and strength.
Simone Taylor
February 14, 2021
May your hearts soon be filled with wonderful memories of joyful times together as you celebrate a life well lived.
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Moss Feaster Funeral Home and Cremation Services - Clearwater693 South Belcher Road, Clearwater, FL 33764

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