Keith Winters Obituary
Devoted partner of Susan Gaspar for 21 years. Uncle of Wade (Lynda) Winters, their children Jake and Amanda and Alan (Denise) Winters; their children Kelsey and Kendra. Special friend to Patty and Mark Pierucki. Preceded in death by his parents, Gerald and Dorothy Winters and his brother Daniel (Joyce) Winters.
Keith started Keith C. Winters & Associates, Ltd. in 1972, an accounting and business consulting firm, which he sold in 2003. Keith was one of the thirteen founders of Franklin State Bank and was Chairman of the Board for 25 years. He served on the Board of Directors for EMTEQ, Inc., Felician Services, Inc., Villa St. Francis, The Franklin Educational Foundation, The Southwest YMCA of Greater Milwaukee, Make-A-Wish of Wisconsin, The St. Francis Foundation, St. Francis Corporation and The Franklin Public Library Foundation. He took great pride in helping business clients achieve success.
Keith's wishes were for services to be held privately.
In lieu of flowers, memorials can be directed to St. Joseph Academy, 1600 W Oklahoma Avenue, Milwaukee, WI 53215.
To plant trees in memory, please visit the Sympathy Store.
1 Entry
Jerry Jendusa
January 2, 2026
Keith advised many businesses including EMTEQ, which I had the privilege of co-founding and leading-and he always took pride in helping others succeed.
Constant improvement demands leadership, not titles. In fact, I hate titles. Being a CEO isn´t about a label; it´s about being a strong leader.
There was a great leader in my life-Keith Winters.
I didn´t always like what he had to say.
I didn´t always agree with him.
And I didn´t always listen to him.
But he made me better.
Keith lived a productive, impactful life, and he left me with two lessons that still guide me today:
o Cash is king.
o Delegate, organize, and eliminate.
Simple. Direct. Uncomfortable at times-but always true. That was Keith and his memory is forever within me.
To Keith Winters, I love you and I thank you for all that you have done for me. Sue and your other loved ones are in my thoughts and prayers.
Go Bucks!!!!!!
Jerry Jendusa & Family
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