(The last cowboy)
Loved by many and missed by all of us who knew him.

Jason Oliver Emmert (50) passed December 19, 2020 at Atrium Medical Center in Charlotte, NC after a period of declining health but his passing was unexpected. Jason was born August 25, 1970 in Scottsdale, AZ to Oliver Emmert, Jr and Betty Ann (Coble) Emmert.

Jason is survived by his three children: sons Samuel and Foster and daughter Lorraine Frances (Rainey).

Also surviving are his mother Ann of Gastonia, NC and his father Oliver of Shelby, NC and his sister Michelle Rhodes (Geoff) and their three sons of Gastonia.

Jason spent his youth and early adult life in Shelby and was graduated from Shelby High School. He obtained his bachelor's degree in business from Appalachian State University and later his MBA from Gardner Webb University.

Jason worked in the family business in Shelby until 2000 when he then took a leap of faith and opened Carolina BMW Motorcycles in Greensboro which he operated for 20 years. Jason was a motorcycle enthusiast for his entire life, as he described himself on his business card. More than an entrepreneur, he was a friend to every customer who ever darkened the doors of his shop. Jason was known widely in the family of BMW dealers across the country and enjoyed a reputation as the personality behind the dealership. Bigger than life, Jason frequently organized and led motorcycle trips touring North America.

The customers and friends who were fortunate enough to participate in any of his trips came home with never to be forgotten memories and saw the beauty of this country through Jason's own unique vision. He was a walking encyclopedia of the history of the American West, never hesitating to share it with his fellow travelers. To borrow from Robert Earl Keen, the road went on forever and the party never ended. His love and attraction for the west was such that he spent the last year and a half of his life camping and touring the southwest.

He was a kind loving soul with a big heart who treated everyone with love and respect. During the winter, Jason was known to buy blankets to hand out to Greensboro's homeless and was generous with those around him and toward anyone who needed help.

Due to Covid19 restrictions, no immediate services are scheduled but a memorial service will be held when possible in the chapel of Cecil M Burton Funeral Home in Shelby.

For anyone wishing to make a memorial donation to honor Jason's life, these organizations were dear to his heart:

Emily's Kids Foundation Inc PO Box 59 Climax NC 27233

Clifford's Army Pet Rescue. PO Box 370. Earl NC 28038

Cecil M. Burton Funeral Home & Crematory is serving the family of Jason Emmert. Online guest registry available at www.cecilmburtonfuneralhome.com""

To plant trees in memory, please visit the Sympathy Store.

Published by Shelby Star on Jan. 9, 2021.

Memories and Condolences
for Jason Emmert

Sponsored by Cecil M. Burton Funeral Home and Crematory - Shelby.

18 Entries

Jenny Martin

April 10, 2021

Jason was the kind of friend I could laugh with and I could cry with. Over the 30 years I knew him, we did both and sometimes we would laugh until we cried. I will miss him always.

Stephen Fricke

February 21, 2021

Jason was an amazing man.I had the opportunity to take the trip out west in 2009. It was life changing. The places, the people and the history.

Jason was a complex guy. He loved his family, his kids and I considered him a trusted friend and fellow ENTHUSIAST.

THANK YOU ! I SINCERELY APPRECIATE all you did for Erin and I. Rest in Peace.

Robert Henig

January 19, 2021

I'm so sorry io learn of Jason's passing. I will always recall the fun times when we crossed paths at BMW events and meetings. I wish his family strength in dealeing with this huge loss.

Brendan B

January 12, 2021

I had the pleasure of meeting Jason when I bought my first BMW from him in 2007 (and several since). It was always a delight to see him behind the counter at Carolina BMW. His knowledge regarding motorcycles was probably only surpassed by his passion for them. It was always a joy discussing bikes, or whatever. He was just a fun guy to be around. As a gearhead, sometimes it’s difficult to find others as passionate as myself and Jason certainly checked that box.

Heading for Big Bend

William Yaner

January 10, 2021

Always so tender with animals

William Yaner

January 10, 2021

Alaskan Joy

William Yaner

January 10, 2021

William Yaner

January 10, 2021

I don't think I've ever known a person more generous, spontaneously so, than Jason. Intensely serious with all things to do with riding, but delightfully playful at other times. Smart, witty, with quick comments that would catch me off guard sometimes. Could be difficult to hold his attention for long, so you had to get to the point of what you were trying to say to him. But it was worth the effort. Whoever wrote his obit, caught his spirit beautifully and accurately. There will never be another Jason Emmert. Rest in peace my good man. And long live your soul.

Leanne Hamrick Benton

January 9, 2021

Jason really was a barrel of fun, wit & sarcasm! I can't think of him without a smile on his face. Such quick wit! He was so smart and humble about it. His dad & mine were friends, Jason & I were often put together due to this & I enjoyed his friendship. You felt honored to be in his light. I send prayers to his family. He left way to early but an amazing impression he left on us all. My favorite memory of him is ending up beside that Tracker of his at the light in front of the high school & him razzing me until it turned green then flying off laughing. Always smiling & laughing! What a gift. So very sorry for your lose.

A. Umstead

January 9, 2021

I meet people all the time and met you one morning at brunch. We talked about so many things, your family, my family, etc. On that day you talked to me about the work I was doing in the community and how you believed in service. From there we stayed in touch via text and the way that you talked about your family could not have been anything short of LOVE. Glad that you got your wings friend as you presented yourself as an Angel on Earth. Thank you so much for your support and kind words.

Jim George

January 8, 2021

A kind man, a kindred spirit, too early gone. Condolences to the family.

Dan Donovan

January 8, 2021

So sorry to hear of Jasons' passing. I was a customer at his business for quite a few years and respected him for the manner in which he treated us, appreciative and straight forward. Never a problem that couldn't be solved.

Steven Parr

January 8, 2021

What a shock! Rest in peace my friend. The trip to Germany was quite the adventure.

Susan Wiley

January 3, 2021

My prayers and heart go out to Ann, Oliver and Jason’s children at this difficult time. Jason loved his family dearly-

If all dogs go to heaven, he’ll have great company and comfort.

Taylor Sullivan

December 30, 2020

Thank you for being such a truly great friend to me in life, I will miss you. Love & Peace.

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