Richard R. Vinyard

1929 - 2022

Vinyard, Richard R.

Friday, August 12, 2022. Born Jan. 8, 1929, age 93. A resident of Kirkwood, MO. Beloved husband of 43 years to Joanne E. Vinyard (nee Ruddy). Father of Rick Vinyard, Pryor, OK; Lindsay Greene (Larry), Santa Rosa Beach, FL; Jim Vinyard (Kate); Augusta, GA; Kathryn Vinyard, St. Simons Island, GA; and stepfather of Anne Shilt (Jeff), Wentzville, MO. Grandfather of Joe (Becki) Huml, Mat (Stephanie) Vinyard, Ben (Courtney) Vinyard, Rusty Shilt, James, Katlin and Maggie Vinyard, Annabelle Cochran and Joseph Greene. He had seven great grandchildren.

Vinyard retired in 2012 as president of The Vinyard Group LLC, Consultants to Advertising Agencies. In 1971, Vinyard founded and operated Vinyard & Lee & Partners, Inc., a St. Louis advertising agency. Previously, he had been in management positions with international advertising agencies, including D'Arcy/St. Louis-Atlanta; Ted Bates & Co./New York; and DDB Cargill/Atlanta. In 2020, he was inducted to the St. Louis Media Hall of Fame.

Vinyard was a Sergeant with GHQ Long Lines Signal Group, a unit of the U.S. Army in Korea, during the Korean War.

A native of Poplar Bluff, MO, Vinyard graduated from the University of Missouri/Columbia where he was a member of Sigma Alpha Epsilon fraternity at Mizzou and was active in the SAE Alumni Assoc. throughout his life.

A memorial service will be held at a later date. In lieu of flowers, memorial contributions are invited to the Brain & Behavior Research Foundation (bbrfoundation.org) or to Memorial Sloan-Kettering Cancer Institute (giving.mskcc.org) or charity of choice.