Howard S. Cogan
Bangs Funeral Home, Inc. - Ithaca
209 W Green St.
Ithaca, NY
ITHACA - Howard S. Cogan, 78, whose distinctive voice has been a fixture on local radio stations for more than 60 years, died on Saturday, after a long battle with Alzheimer's disease. He recently marked his 57th wedding anniversary with his wife and longtime business partner in Cogan Associates, the former Helen Snyder.
Howard was born in Philadelphia, in 1929, the son of a shoe salesman, the late Lou Cogan and a secretary and musician, the late Celia Martin Cogan. When he was six, the family moved to Ithaca where his father became the shoe buyer for Rothschild's Department Store.
Howard was a graduate of Ithaca High School ('46) and Cornell University ('50, '80). At the age of 14 he became the youngest paid radio talent in the country when WHCU, one of the original 50 CBS Radio affiliates, hired him as an on-air announcer.
Howard's career as a self-described "adman" began after a less than successful experience managing a Cortland branch of his father's Ithaca shoe store, Lou Cogan Sample Shoes. He went on to help scores of retail businesses in the area grow and prosper, including Mansour Jewelers, Baker Miller Lumber, Bishop's Hardware, the Royal Court Restaurant and the First National Bank of Groton. A menu he designed for Hal's Delicatessen in the shape of a sandwich on rye features the "Howie Special" on one of its pages. His clients often became close family friends, one of Ithaca's many small town traits that he said no job on Madison Avenue could match.
From 1959 to 1969, Howard and Helen published the Town Crier, one of the first weekly "shopper" newspapers. Howard wrote all the ads, most hand drawn by a series of talented art directors, and a column, "The Night Mayor's Office, by Kaviott M. Torr". The column championed many local causes: public water fluoridation, construction of the Triphammer Road overpass at Route 13 and the original Ithaca Festival, which became the Hangar Theatre and inspired the annual Ithaca Festival.
Howard's lifelong love affair with Ithaca has become symbolized by his famous "Ithaca is Gorges" slogan with the "I" formed by a graphic of the Ithaca Falls.
In collaboration with a local artist in the early 1960's, Howard created the first "Slim Jim" or studio greeting cards, under the Campus Cards imprint. Howard's 30 year partnership with Charles Brodhead in The Communications Support Group brought a creative, modern marketing approach to vocational education nationwide with their "VoPro") Vocational professional) campaign to raise enrollment and reduce the stigma and peer pressure on teenagers wanting to learn a trade.
In 1978, at the age of 49, Cogan returned to Cornell University and earned a master's degree in communications, graduating with his son, Michael ('80) as the first parent-child simultaneous graduates in the university's history. For the following two decades, Cogan maintained his local advertising practice while teaching advertising and public relations at Cornell and Ithaca College.
One of Howard's courses at Ithaca College's Park School of Communications was "AdLab", a senior level class that made IC one of the dominant teams in the American Advertising Federation's (AAF) annual National Student Advertising Competition. He coached teams to five regional victories. In 1993, the team beat more than 100 other schools to win the national championship. As two-time chair of the AAF's Education Committee, he was instrumental in creating a scholarship program for minorities in advertising and public relations. AAF awarded him its Medal of Merit in 1991 for service to the organization. In 1999, a year after he retired from Ithaca College, the AAF named him the Advertising Educator of the Year at its annual convention in Washington D.C.
Howard earned a lifetime accreditation by the Public Relations Society of America, an achievement shared by just 3 percent of PR professionals in the country, and served as faculty advisor to the student chapters at Ithaca College and a small college in Pennsylvania.
Howard served two terms as a public member of the National Advertising Review Board, the appeals panel in the advertising industry's self-regulatory process for marketing claims and advertising ethics.
Howard's marketing work won many awards, including a national "Addy" in 1974 and the Elmira-Corning Ad Club's annual Silver Medal Award in 1976. In 2006, the Tompkins County Chamber of Commerce and Ithaca/Tompkins County Convention and Visitor's Bureau recognized Howard's mutual love affair with Ithaca by presenting him with a Lifetime Achievement Award and creating an annual award in his name for important contributions to tourism and community service in the region.
In addition to his wife, Helen; Howard is survived by three children, Barbara (Jeffrey) Bedell of Liverpool, NY, Michael (Amie) Cogan of Germantown, MD, and Judy Cogan (life partner, Chris Devenpeck) of Ithaca; and five beloved grandsons, Alexander K. Bedell, Hayden and Grayson Miller and Jesse and Samuel Cogan; and by Erik and Carla Devenpeck. Other survivors include his sister, Elissa Cogan (Barry Chester) of Ithaca; brother-in-law, Bernard (Sondra) J. Snyder of Potomac, Maryland; and sister-in-law, Carolyn Cogan of Westmont, New Jersey and formerly Trumansburg, wife of Howard's late brother, Stewart. Howard also is survived by his stepmother, Elpia Cogan, and stepbrother Louis (Marlene) Tassi, both of Lighthouse Point, FL.
Howard's funeral is scheduled for 1:00 p.m. on Monday, February 18, at Temple Beth El in Ithaca. A memorial service is tentatively planned for a later date at Ithaca College. In lieu of flowers or other expressions of sympathy, the family suggests a donation to Temple Beth El ( or 607-273-5775), the Franziska Racker Centers ( or 607-272-5891), the Alzheimer's Association of Central New York ( or 607-330-1647), or the Howard and Helen Cogan AdLab Fund at Ithaca College ( or 607-274-3260).
Funeral arrangements are by the Bangs Funeral Home.
The family will observe Shiva at their home, 109 Christopher Circle, on Monday, Tuesday and Wednesday evenings from 7 to 9 p.m.

Published by Ithaca Journal on Feb. 18, 2008.
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96 Entries
Yesterday, May 14, 2019, the New York Times crossword puzzle featured this clue: __________ is Gorges. Of all of Howards many achievements, I think he would have enjoyed best that his world famous slogan was a New York Times puzzle clue. Eleven years after your passing we still miss you very much. You were one-of-a-kind, my friend.
Dan Smolen
May 15, 2019
While I'm already two years too late, I was reminiscing about Howard and his family, whom I knew as a child when growing up in Cortland. After my father passed away and my mother moved to Florida, I attended Cornell's Architecture school and was in touch with Howard and Helen early on. I will remember with great fondness the exuberance, wit and intelligence Howard bestowed upon me. I am saddened to know that he struggled so at the end of his life. My heart goes out to his family.
Jack Suben
February 26, 2010
I just learned of Howard's passing from the IC View which arrived yesterday. I am so sad. Howard was my favorite IC professor and had a profound impact on my life. I send a big hug to Helen and the entire family. He loved all of you so much. I will remember him always.
Jocelyn Udell Stevens 86
Jocelyn Udell Stevens
September 30, 2008
I just discovered that Howard died. My great fondness for him began 42 years ago, when he hired me as a student intern for the Town Crier.

He and Helen have had a huge influence on my life. They introduced me to liberalism, in pre-liberal Ithaca, taught me community journalism and the courage of iconoclasm, gave encouragement and praise to my eccentric creativity, and reminded me that keeping a sense of humor is essential to success.

Paul Glover
May 24, 2008
In 1966 Howard was the guest lecturer at a Cornell graduate level seminar. After the class I went up to ask him some questions and he offered me a job, part-time until I graduated, fulltime thereafter. I sold ads for the next 18 months for the Towne Crier and added some ad agency clients like ITHACO, Inc., and Al Schauffler's COLLEGE LIQUOR. And learned as Howard shared his knowledge.

40 years later I'm still in the business, as a brand guide and owner of my own company.

Howard was a terrific communicator and he touched and shaped the lives of many people. The mark of every person is the way they are remembered - Howard is remembered fondly and with much affection.
Ron Strauss
March 31, 2008
In 1966 Howard was the guest lecturer at a Cornell graduate level seminar. After the class I went up to ask him some questions and he offered me a job. I sold ads for the next 18 months for the Towne Crier and added some ad agency clients like ITHACO, Inc., and Al Schauffler's COLLEGE LIQUOR.

40 years later I'm still in the business, as a brand guide and owner of my own company.

Howard was a terrific communicator and he touched and shaped the lives of many people. The mark of every man is the way he is remembered - Howard is remembered fondly and with much affection.
Ron Strauss
March 31, 2008
I only just recently learned of Howard Cogan's passing and am deeply saddened by the news. He was my adviser while I attended Ithaca College and provided me with invaluable guidance during my four years there. He was approachable, warm, engaging, and passionate about education. I was lucky to have known him.

My heartfelt condolences go out to his family, friends, and co-workers.

We are poorer as a result of his passing, but richer by far for having known him at all. Rest in peace, sir.
Bill Myers
March 22, 2008
Howard's legacy will live on. I came to IC in 1999 and since then have been the faculty adviser for Ad Lab. Lesson #1 is Howard Cogan. I was privileged to have worked with this fine man for a short period of time. He is deeply missed. God Bless you, Howard, and Helen.
Scott Hamula
March 20, 2008
I want to express my condolences to Helen, Barb, and the rest of the Cogan family. I enjoyed working with Howard when I was with Park Outdoor Advertising in the 1980's, and I especially remember the valuable advice he gave me. It seems like a lifetime ago, but it stays with me. He was a great man.
Robert Scudder
March 10, 2008
Howard was, as many have noted, the ultimate wordsmith. Yet, as I recall Howard, I find myself uncharacteristically (and ironically) at a loss for words.

I remember being a senior, auditing Ad Lab, and sitting in the kitchen at HowNHel Acres as "The Ten Commandments" played in the background. I was struck even at that tender age by how "hamishe" the home life he and Helen shared seemed, there in the middle of nowhere.

Howard was the first "real" person I had as a professor. He had the incredible ability to gather people to him, and to build relationships between and among those he took under his ample wings.

I imagine him pulling up a chair in Heaven, sharing stories with those he finds there. You can hear the laughter from here.

May those who remember him always do so with a smile upon their faces, secure in the knowledge that he, and you will be in the hearts of everyone who knew and loved Howard.
Sima (Weinsaft) Matthes (IC'89)
March 4, 2008
To the Cogan Family
I send my condolences to you.
I attended IC from 1977 to 1981 and had Howard as a Prof and while I worked at WHCU would often get advertising from the agency.

I too buried my Father this week after suffering from Alzheimer and Dementia. I know the pain you are experiencing and wanted to let you know you are not alone, we are keeping your family in our prayers.

Syd Waldman, Houston Texas
Syd Waldman
March 2, 2008
I was so saddened to hear of Howards passing. I remember him as a fatherly influence as I was growing up and riding horses with his daughter Judy. He was an exceptionally kind and nurturung man.
My sympathies go out to all of the Cogan family from Cindy & Midge Dahmen.
Remember June Bug and Aler Ego?
Cindy Dahmen
March 2, 2008
Dear Cogan family,
I just learned of Howard's passing and I am very sad to learn about. I am the grandson of Helen Fox who was a very good friend of Howard's mother Cele Cogan. Howard's sister, Elyssa and her mother attended my brother's bar mitzvah back in August of 1962. I always was wondering what happened to them but unfortunately never had met Howard but certainly knew how famous Ithace is Gorges phrase was. If Elyssa could get this message I would love to talk to her about old memories. Please certainly convey my condolences to all of Howard's family. Sincerely, Andrew Shuman
Andrew Shuman
February 29, 2008
Dear Helen and family,
Howie was a force of nature. It is hard to imagine Ithaca without him, but something of him will always live on.
We will always be grateful for his support, and his marketing brilliance in making Bob Baker's Kitchens a houshold name in Ithaca, as well as for his work with Baker Miller Lumber and B&B Flooring.
We still have on our desk the picture he took of us in our first showroom 1963.
He was a true friend, and we will sorely miss him. Our hearts and prayers are with you.
Bob and Susan Baker
February 27, 2008
Dear Helen,

My deepest condolenses and warmest memories of Howard's presense in all the life's he touched, goes to you and your family. I remember first meeting Howard when I was very young, during a few visits to your home in Lansing. Your hospitality, and friendship with my father, I will always appreciate and remember.

Howard was always a strength for my father - and I admired his ability to remain steadfast in campus decisions - Howard was a strong counterpart for my Dad to have in the campus I remember seeing and hearing this in action, firsthand.

I will remember Howard as a man with a warm smile, personality and is a paramount founder of the Ithaca community and it's growth. Howard was always generously gracious and a great influence for those who knew him.

Take care, and my fondest wishes to you and your family!!
Eric Nicoson
February 26, 2008
I was very sorry to hear about the passing of Howard. He didn’t know me well but as a shy transfer student he entrusted me to work on project for some Cornell Graduate students. As a result of that project and much more importantly his faith in me, my life was never the same. He helped me evolve from an insecure student to someone who looks at the world for its boundless possibilities.

I regret that I haven’t been too involved with Ithaca since I left but memories of Howard remind me of how lucky I was to be in the right place at the right time.
Tom Buchbinder
February 25, 2008
Howard inspired me to be a better student, writer and a better person. He showed me how to put the compassion in my writing and compose word that would touch the heart. He touched mine and I'm forever grateful.

Ad lab was without a doubt the best and most memorable experience of my time at IC. I think of it often. Howard always made me feel like my contributions mattered and that every idea was worth considering. He opened my mind.

I will miss him dearly!
Denise Jumper (Comiskey) Ad Lab 1994
February 25, 2008
Dear Helen -

Once a man was walking along a beach. Off in the distance he could see a person going back and forth between the surf's edge and the beach. As the man approached he could see that there were hundreds of starfish stranded on the sand as the result of the tide.

The man was stuck by the apparent futility of the task. There were far too many starfish. As he approached the person, he continued the task of picking up starfish one by one and throwing them into the surf.

As he came up to the person he said, "There are thousands of miles of beach covered with starfish. You can't possibly make a difference." The person looked at the man. He then stooped down and pick up one more starfish and threw it back into the ocean. He turned and said, "It sure made a difference to that one!"

That was Howard. Howard was my mentor. He was an inspiration. He challenged me to push my boundaries and grow. I would not be who I am today, if it were not for Howard's impact in my life during my tenure at IC. He helped shape my life as a student, as a professional and as a man. Howard will never leave my memory or my heart.

My sincerest condolences to you and your family.

A.J. Storinge (TV/R '90, Ad Lab Co-chair, Hearst Project)
February 24, 2008
It was with great sadness that I leaned of Howards passing. I knew Howard before his involvement with IC and fondly remember my early days in broadcast and advertising while working at various regional radio stations in Ithaca, Binghamton and Elmira. At first he was just a ‘voice’ - and a very distinctive one at that! But later as I met and got to know the man, I discovered a wonderful, caring, concerned and fascinating gentleman who loved to help others succeed, learn and grow. I don’t think there can be a nobler tribute than to leave behind people and a world who are better for having known you – and that will be Howard’s lasting gift to all of us.

He was most influential on my early career and I was blessed, like all of us, to have known him. To Helen and the Cogan Family, my love and condolences.
Jim Stevenson IC TV-R '71
February 24, 2008
I was a student of Professor Cogan's at Ithaca College and consider myself lucky to have known him and studied under him. To this day, each time I pass a billboard, I try to count the words on it. No more than seven was the rule, I think.

My thoughts and prayers are with your family. Thank you for sharing him with us for so many years.
Sandy Vasseur, TV/R 1994
February 23, 2008
The world has lost an exemplary person. For all those who knew Howard loved and respected him. He impacted the lives of thousands and thousands of people. I will forever remember my Ad Lab experiences of 1985 and the gift of being taught by Howard. From working at the agency to brunches at Howard and Helen's home, Howard freely extended his heart and knowledge to others. As Howard proclaimed, Ithaca is Gorges, but to me Ithaca is, was, and always will be Howard.
Lisa Buonaugurio Swartz
February 23, 2008
Dear Helen and the Cogan Family,

Ken and I were so saddened to hear of the passing of Howard. He was such an important part of our 4 years at Ithaca College. He did so much for so many and was not only a wonderful teacher, but an excellent role model. Our deepest condolences to you and your family.
Ken and Eileen (Miskel) Michaud
February 23, 2008
Our sympathies to Helen and the entire Cogan clan. It meant so much to us to visit with you in 2006 and for our children to meet you. Howard will always hold a special place in our hearts and he will not be forgotten.

Ad-Lab was a great experience, but what we remember most was how Howard and Helen welcomed us into their home and their lives. We love you.
Jeff and Mindy Siegel
February 22, 2008
Dear Helen and Cogan Family,

We all hold so many fond and loving memories of the life he lived and lives he touched. His wisdom and insight will live on through you, his family and all of us. Howard Cogan was a great man, husband, father, grandfather, teacher and friend. His caring and insightfull ways could be felt no matter where he went. At home, in the classrrom, in his community; Howard Cogan you are truly are "Gorges"! I love you Howard and will always carry a piece of you with me in my heart.
David Serure (Ad Lab '86)
February 22, 2008
I knew Howard when he was on WHCU and I was on WTKO> 1959-1963.
I remember him as an outgoing and giving individual. He had not joined IC when I left.

My heartfelt thoughts

David Weinfeld
February 22, 2008
Dear Helen and the Cogan Family:

I am so sorry to learn of Howard's passing. He touched so many of us with his bright, dynamic presence and kind and generous spirit. I am proud to be counted among the Cogan Scholarship recipients and feel privileged to have studied with him. My deepest sympathies to you and yours.

Melinda Klish Holicky '91
Melinda Holicky
February 22, 2008
Carol & I were deeply saddened by the passing of an Ithaca College Advertising legend. Howard matched the success of his Advertising Agency with a full court press of his knowledge into the Ad Lab classroom. His students will relive those skills for years to come. Howard was honest, and tough as steel when pushing for thorough research in campaign planning. He taught his students to move the mind of the consumer to accept the product advertising strategy, need, viability, and longevity. Howard produced team spirit among his students and the motivation to WIN in National Competitions. No small feat for any college professor. We both loved his depth of humor and his generous qualities along with Howard a Helen's ability to always be super hosts. Our sympathies to you Helen and your family. We will miss him and are happy to honor his accomplishments.

Dr. Ron and Carol
Ron and Carol Nicoson
February 22, 2008
I teach at Ithaca College and always had students who were excited about Howard's AdLab and their various projects. We never formally met or spoke, but still I knew who he was and had an impression of him as a robust guy, full of life! Fast forward many years and I encountered him again at Oak Hill these past few months. I just knew him as "Howard", the gentle guy in the room next door to my mother, Freda Rappaport, and only later did I put two and two together and realize he was Howard Cogan, of "Ithaca is Gorges" fame. One day I found Howard in my mother's room, and I was initially alarmed that she might be confused about this strange silent guy in her space. But she was totally nonplussed. When I walked in and asked about Howard, she said "Oh, he's just visiting, and then stayed to watch TV ..." It was a very sweet moment. When I go to Oak Hill now, I feel his absence. He was clearly a much loved man, and I'm glad our paths crossed in this small way. My heart goes out to the whole family ...

Carla Golden
Professor of Psychology
Carla Golden
February 22, 2008
Howard was such an exceptional motivator and teacher. It was so clear in and outside of class how much he loved his craft, and he spread that gospel to each and every one of his students. Ithaca was and is more gorgeous thanks to him!
Melissa Reichley '91
February 22, 2008
We will always be grateful to Howard whose guiding light attracted students like "moths" to the joys of ad lab with his energy and phenomenal teaching skills. He guided and mentored Ryan, and instilled in him a zest for the branding and ad business. We shall always remember his warmth and kindness. Our sincerest sympathy is sent to Helen and the entire Cogan family.
Linda and Sanford Berman
February 21, 2008
Howard was a phenomenon of giant proportions. A true gentleman; highly talented; greatly admired and deeply loved by so many.
It's been my privilege to know and love the Cogans for many years and my heart is with them now.
I'm so proud to see the many heartfelt messages left here to honor Howard. His legacy is like a ripple reaching out and touching so many lives. And with all our loving memories of Howard, he will be with us always.
Gen Bullock
February 21, 2008
I was a recipient of the Cogan Advertising Scholarship my senior year - I am indebted to Howard and his family for helping to make my education at Ithaca possible.

I still think back to my Ad class from my senior year, and still use the things Howard taught us!

He was a great person and a great teacher, and he will be missed.
Christine Pombrekas
February 21, 2008
Professor Cogan was a great mentor and motivator. He was the first professor to make school truly fun and I defiantly took more from him then any other professor. He will be greatly missed.
My thoughts and prayers are with his family and friends. ,
Jill Katanic (Prevet) (Ad Lab '99)
February 21, 2008
Our sympathies to the Cogan family. Ithaca has lost a special man, but he will be remembered by many for all that he has done.

Carol & Dave Armstrong
Carol Armstrong
February 21, 2008
Dear Cogan Family, We send our heartfelt condolences to you all of you at this very sad time.
The Christopher Circle Millman Family
Randi Millman
February 21, 2008
My deepest sympathies go out to all of Howard's family and friends. Howard was definitely one of the most motivating and inspiring professors I had while at IC. Ad Lab made a huge impression on me and it is still one of the major highlights of my college experience. There is no doubt that Howard has made an indelible impression on his many students, colleagues and friends. Through them, his spirit, humor and integrity will live on. I will drink a toast to him from my "Ithaca is Gorges" mug and remember him fondly...
Kelly Rohrer
February 21, 2008
It saddened me to hear of Howard's passing. He is a great man that made a very positive impact on my life. My thoughts and prayers.
Shawn Wade
February 21, 2008
What a wonderful man with an amazing legacy. My sincere condolences to his family.
Allie Ello
February 21, 2008
Howard was a warm person with a love for teaching and passion for learning. He will be missed.
Coleen McKeown
February 21, 2008
Dear Family and Friends of Howard Cogan,

Howard was a professional... demanding, meticulous, and caring. He will be missed. And yet, he left a legacy. May we all be able to say the same at the end of our lives. Thank You, God, for his rich life.

-Ad Lab 1993
Stephanie Lattery
February 20, 2008
Howard was such a motivator! He had a gift for teaching. As a former student he inspired us all to want to be great. Most of all he was loved. Loved by his students, past and present. He will always be one of the best! My thoughts and prayers are with you. .
Janet Snyder
February 20, 2008
I was in one of Professor Cogan's Visualization & Copywriting classes in his last year of teaching and my heart just dropped upon hearing this news.
Howard taught me more in that class that pertained to advertising and marketability, than any of my other classes taught me during my time in Ithaca. His knowledge combined with his warm and caring personality made him such a strong & desired adviser among our entire class.
To Helen and his remaining family, please know that I still think of him often, as an inspirational professor and as a concerned, warm-hearted, and kind mentor.

With great sympathy and a sad heart,
Ryann Clark--Class of 2000
Ryann Clark
February 20, 2008

So many years put your hand on my shoulder, and with grace and laughter guided me forward to my future.

You taught me to see closely, to listen clearly, and to smile often at the lack of humor in the world.

Howard, I listen to you still, and remember you well. Ithaca is sad.
Mark Eustis
February 20, 2008
For all of Howard's former students and Ad Labbers...we will be organizing a Memorial Service at Ithaca College for some time this summer. If you are interested in keeping apprised of the details, please email me at [email protected]

- Chris Croll
(a.k.a. Chrissy Murray, Ad Lab 1993)
Christina Croll
February 20, 2008
My Dear Helen and the Cogan Family,
This is a Native American Prayer that was given to me when Jack had passed away and I am passing it on to you;

I give you this one thought to keep--I am with you still, I do not sleep.

I am a thousand winds that blow, I am the diamond glints on the snow, I am the sunlight on ripened grain, I am the gentle autum rain.

When you awaken in the morning's hush, I am the swift, uplifting rush of quiet birds in circled flight. I am the soft stars that shine at night.

Do not think of me as gone---
I am with you still, in each new dawn.

Howard is with us still and because of Howard....."Ithaca is Gorges"

In Sympathy, In Friendship and In Love,
Jacki Brooks
February 20, 2008
Howard is Gorges
Scott Knowles
February 20, 2008
Not only did I know Professor Cogan from the school of communications, but he was also my landlord... I lived above his ad agency offices on Albany Street and saw him almost every day my senior year at Ithaca. He always had a warm smile and a kind word for me. My heart goes out to Helen and his family.
Janet Brown, '90
February 20, 2008
To Helen, Barbara, Michael, Judy & Howard's Family and Friends,
I was so saddened to learn of the passing of this gifted teacher and amazing man. He will forever be remembered by me, and many others no doubt, as one of those remarkable teachers who not only inspired me in school but touched my life in a profound way. He was a giant of a man in stature and in heart-- and his laugh, his laugh could weave through a room and touch even the most hardened of hearts and draw a smile. Helen thanks for sharing him with us all these years. Be strong and know that he is always with you and memories of him will always make life "gorges" for everyone.
With fondest memories and thanks,
Wendy (Keller) Magerowski (Adlab '86- Levis Shadows)
Wendy Magerowski (Keller)
February 20, 2008
I was in Howard's Ad Lab in 1984 and I was digging through the basement recently and found our submission. It was for Tandy (Radio Shack) computers. It was an amazing experience. To this day I tap specific skills that I learned from that year. I also grew up in Ithaca listening to Howard's voice on WHCU. Howard left a great legacy that will be remembered and carried by many for years to come.
Dan Berman
February 20, 2008
Dan Berman
February 20, 2008
I took one of Howard's classes in 1994 and he made an everlasting impact on my education. He was a gifted professor and he touched the lives of thousands of students. He will be missed dearly but never forgotten.
Keith Grant
February 20, 2008
My sympathy to the Cogan family. I had the privelege of meeting Howard and "talking marketing" with he and Tom Bohn over a delightful dinner during one of my "returning alumni" visits to IC. Howard was a wonderful mentor and role model to many IC students. He will be missed. Jack Cantwell 'tv-r '60.
Jack Cantwell
February 20, 2008
Dear Helen and Family,
I have such fond memories of my time at Ithaca College as a Communications Management ('83) major, and Howard was definately my favorite professor and friend. When I moved from Niagara Falls, NY to work at Ithaca College, London, and Helen and their daughter came for a visit it brought me closer to the Cogan family. Whenever I think of IC, I think of Howard and my heart goes out to Helen and their family. Please know that my thoughts are with all of you at this most difficult time We have all lost a dear man who was bigger than life.
With much love, Wendy
Wendy Cohen Kohlenberg
February 20, 2008
May you find comfort in your loving memories of Howard. I took comfort from his incredible warmth when I was an IC freshman in 1988. A truly amazing, good & wonderful man. I'm so sorry for your family's loss.
Susan Rabinovitz-Gentile
February 20, 2008
Not only was Howard an exceptional mentor and teacher, he was a truly fine human being who had the capacity to touch the hearts and minds of those he taught and worked with. If you were a student of Howard's, you were an extension of his family. The quality of relationships he maintained during school and beyond is a testament to his warmth, humor, and personal convictions. He will be truly missed and we are all better people for having known him. God bless Howard and his family.
Larry Yuhasz
February 20, 2008
As I sit here with tears in my eyes thinking of the perfect words to say about Howard, I feel compelled to write that he was hands down the best teacher that ever lived! . . . and for so many reasons. He had a special gift of making you feel like you were the most important person in the world as he gave you his undivided attention. I have worked in advertising/marketing for over 25 years and I truly feel that I owe my success to Howard's inspiration and guidance. His words of wisdom will live on through me as I pass them on to others in the business. I still have his letter of recommendation that he wrote for me in 1984. The letter was so persuasive, I have used many of his words to write letters for others.
We will miss you Howard, more than words can say. . .
Maria Rykaczewski - DeMarco '84
February 20, 2008
When I worked at WTKO, I always enjoyed working with Howard on his radio spots. He didn't start teaching at IC until after I graduated, but I remember his great sense of humor in The Town Crier. We'll miss you!
Neil Littauer '69
February 20, 2008
Howard Cogan was a teacher and mentor to me at Ithaca College.
Though I learned many things under his tutelage; I never felt like a "student". Howard owned an ability to instill knowledge and experience while transcending the teacher/student role. It felt as though he treated us as family.
I found Howard's way of involving others and selflessly giving of himself to be inspirational.
Whenever someone mentions "Ithaca is Gorges" to me, I jump at the chance to share my stories of the ad man/sage behind the slogan. There will be a bit of melancholy for me when I tell those stories now; but, I will not stop telling them.
Rest in Peace, Howard.
John Klucina
February 20, 2008
Howard will truly be missed. He was a larger than life personality who made a great impact on all who had the pleasure of knowing him.
Rob Wrate
February 20, 2008
So sorry to hear of Professor Cogan's passing. My thoughts and prayers are with your family.
As a student in his advertising class in 1997, he certainly had an impact on me (and my career) and I have always felt proud to say that I was one of his students.
I remember him as a wonderfully jovial and warm person and feel blessed to have been impacted by his tremendous talent.
Gabrielle Garland
February 20, 2008
No professor had a greater impact on me while I was at Ithaca than Howard. I watched his energy, passion and devotion and I wanted to replicate it. Even today, the lessons I learned from him I try to instill into the creatives I work with. Thank you for teaching me the glass is always half-full, Howard. Your spirit lives on in so many who are just like me.
Ryan Berman
February 20, 2008
This news has brought great sadness to my heart. My years at Ithaca College were highlighted by the time I spent with Howard and getting to know his family. I am proud that I was part of one of his many award winning Ad Lab teams. Howard taught me so many wonderful things. To this day, I still use the "KISS" principle with clients and co-workers, all of whom are usually very impressed! I proudly tell them about Howard and what a wonderful teacher he was. I feel so sad for those who will not have the amazing opportunity to learn from him. My thoughts are with Helen and the rest of the family.
All my love - Wendy Zocks '88
Wendy Zocks
February 20, 2008
The IC community lost a great ambassador with his passing. He will be missed.

Bob Quick
Class of '92
Bob Quick
February 20, 2008
To Helen and the Cogan Family,
You have my deepest sympathies. Howard was a one of a kind -- one of the most practical AND inspirational professors I had at IC. Like it was for so many of us, AdLab was a highlight of our college years (mine was Nestle which we took to California under Howard's guidance). What a lovely man he was. I'm grateful for having known him. Best, Paula Bohan O'Brien (IC '88)
Paula O'Brien
February 20, 2008
You were such a kind soul, and made a great impression on me as a young lass. Ad Lab '87 was a terrific experience that I have never forgotten.

My condolences to your family.
Maureen Costello
February 20, 2008
What a tremendous teacher and human being. My sympathies to his family and the Ithaca College community.
Larry Saperstein
February 20, 2008
Mr Cogan was by far my favorite teacher and he's been with me ever since the last day of class. So many great stories and such a great man. I send my sincere sympathies.
Chad Kremp
February 20, 2008
I always loved hearing Howard's voice on the radio in Ithaca and was so thrilled when I began taking classes with him. Ad Lab was one of the most memorable experiences I had in college and that was in such a big part thanks to Howard. He was an amazing teacher who touched so many people during his lifetime.
Heather Zomer (Freed)
February 20, 2008
Of all the people that I met while attending IC, Howard is the one person I think of on a regular basis. He was able to share himself and his vast knowledge in a way that allowed you to realize how much he really cared for you and your success in life. The lessons I learned from Howard have carried me throughout my career.
Howard, you will be deeply missed. May Helen and the rest of your family take comfort in the love and wonderful memories of you.
Ken Chertok ('91)
February 20, 2008
Professor Cogan was one of my very favorite teachers at IC. His mannerisms and rich voice were the perfect tools for instruction and inspiration.
God Bless
Wayne Hopkins
February 20, 2008
I was saddened to hear of Howard's passing, but his name brought warm memories of his mentoring me when I worked for him selling ads for the Town Crier in 1964 while attending Ithaca College (Class of '65). He was always a mensch and a good friend.
Jonathon Levy
February 20, 2008
Howard was such a huge part of the Ithaca School of Communications community. He will be sorely missed. He was a well-admired professor, a trusted advisor and all-around nice guy. Rest in peace. Please extend my condolences to his family.
Michael Pelaia (Comm '87)
February 20, 2008
Howard was the single most infuential person during my time at Ithaca. He had a great deal to do with shaping my future.

I am sorry I didn't have a chance to say goodbye!
Reggie Lawrence
February 20, 2008
I remember sitting in class and aspiring to someday be as kind, humorous and successful as Professor Cogan. I think someone else here said it best - the world is a little less Gorges today. He leaves behind a large number of students that were inspired by him to follow in his footsteps.
Melissa Walker
February 20, 2008
Dear Cogan Family,I can't tell you how sad I am to hear of Howard's passing.  My maiden name was Karen Teitelbaum and I graduated from Ithaca College in 1988.  Howard was my advisor and he changed my life.  He inspired me in my advertising class as well in Ad Lab.  He was an amazing mentor/advisor. He will always hold a special place in my heart.  I am so sorry about this great loss.My thoughts are with you,Karen Meyer
Karen Meyer
February 20, 2008
He was simply the finest professor on the IC campus. Insightful. Encouraging. A great instructor and a fine role model. I am very saddened to hear the news, but very proud to have known him. Peace be with you Howard.
Kevin Stoneman
February 20, 2008
Howard was very special. Being in the Advertising business now for 40 years, his insights way back then helped me during my entire career. My wife and I send our love and thoughts to the family.
Chuck Bachrach
February 20, 2008
What can I say about Prof Cogan that probably already hasn't been said? I wasn't close with Howard but I was one of his students and always admired and looked up to him. He taught me more about advertising in one semester than i thought possible.

Everytime I wear my beloved Ithaca is Gorgous Shirt I always thought of him and how clever he was. Howard will truly be missed by all who knew him and by the incoming Ithaca College classes.
Michael Bloom
February 20, 2008
He made Ithaca gorges and will always be remembered fondly.
Amy Kweskin Duncan
February 20, 2008
Dear Helen,
My deepest condolences to you. My heart and prayers are with you at this sad time. While it has been so long since we have spoken, my time in Ithaca, and with both you and Howard were such significant times in my life. I have often told people how much Howard helped me in my life and experience in Ithaca, and he was such a beautiful person.

My deepest sympathy and love,
Doug Mandel (1988)
(404) 668-6262
Doug Mandel
February 20, 2008
Our most sincerest condolences and prayers to Helen and the Cogan family. Howard was truly loved and admired by all.
Carl & Elena Levine
February 19, 2008
Dear Helen and Cogan Family,

Thinking about Howard fills me with joy and I'd like to share that feeling with you now, during this challenging time. Howard taught me so much about advertising and voice overs, both of which I've had the pleasure to work in. In fact, my agency just pitched a new client today and I know we did well thanks to what is perhaps the most important lesson Howard ever taught me--the power of positive thinking.

I think of Howard often, especially with the recent boom in popularity of "Ithaca Is Gorges" T-shirts which I see CONSTANTLY in the streets of Manhattan. If imitation is the sincerest form of flattery, I'd like to think the "Ithaca Is COLD" T-shirt I saw recently brought Howard to an iconic status. To me though, he'll always be a warm, talented, larger than life personality who will live on in every person he ever touched. I know I'm one of them.
Marc Oromaner '93
February 19, 2008
Moment of Silence ::
Scott MacIver
February 19, 2008
I love you Howard and I will miss you terribly. I will never forget anything you taught me, all the things you did for me, and everything you stood for. My heart is so sad today...I can only imagine what Helen and the family are feeling. My love, thoughts and prayers to them also.
Eric Zappia
February 19, 2008
Howard was an amazing man. I was among his first few classes of ad lab students (Maxwell House Coffee) and happy to say I'm still in the ad biz, now 25 years later! Thanks to Howard for the wonderful inspiration to get into this nutty but really fun business. I'm so glad to have met Howard, he was one of the great influences of my life at an early stage as I was figuring out who I wanted to be. My best to Helen and the family. Much Love, Eric Hyman, Ithaca College and AdLab class of '83. PS: I too have an "Ithaca is Gorges" bumper sticker on a bulletin board at my house and will always think of Howard and smile when I see it.
Eric Hyman
February 19, 2008
Howard Cogan was not only full of ideas, but full of life! He will always be remembered by all Ithaca College Communications students who came in contact with him. I was a TV-R major, but I saw the joy he brought to so many Advertising students. God Bless Howard Cogan!
Tanya Hutchins
February 19, 2008
Professor Cogan's advertising class was the first class I was enrolled in at Ithaca College. Every day was an adventure; and it was such a joy and an honor to listen to all his stories, with a voice that surely belonged in broadcasting. He was a true authority on advertising, and it was so apparent how much he loved his craft. Howard also did so many radio spots for Ithaca College at that time, and I remember making the connection for the first time, on that first day of class, "So this is whom that warm, friendly and inviting voice belongs to," I thought. He was always available to his students and gave 100% of his time and attention both inside and outside his office. When I would bump into him and his wife, Helen, at Ithaca Wegmans, he would take time and step aside to ask how I was doing, one time even buying me a cup of coffee. I am so grateful to have had that time at Ithaca with him. My thoughts and prayers go out to Helen and his family.
Maria DeStefano
February 19, 2008
Dearest Cogan family, Jim and I are so very, very saddened to learn of Howard's passing. What a fine man he was. Jim has so many fond memories of him. I was so pleased to have met both he and Mrs. Cogan when we were lucky enough to have Judy as our neighbor. We have never had a better neighbor than Judy and the boys. Our thoughts and our prayers are with all of Howard and Helen's family. May your memories keep your Dad always alive in your hearts. Very fondly,
Shirley & Jim Herson and family
February 18, 2008
To Helen & family:
We are sorry to hear of Howard's passing. We will dearly miss him coming into the office. If you or any of your family needs anything please let us know. All of you are in our thoughts and prayers.
Everyone at Westtown Optical
February 18, 2008
Howard was more than just a professor at Ithaca College, he was a legend. He had the uncanny ability as a professor to truly be your friend, but also make you respect that he was the one who called the shots. He will be missed, but he leaves a legacy that most people can only wish for.
Lee Frankel
February 18, 2008
In deepest sympathy we, along with many, many Ithacans will remember this kind and gentle man, the voice of Ithaca.
Sarah and Tom Yengo
February 18, 2008
I grew up in Ithaca and remember hearing Mr. Cogan's voice on countless radio ads.

It wasn't until I was studying Advertising/PR at IC and was one of his many students that I made the connection between 'the voice' and the professor.

Mr. Cogan remains one of my favorite memories of my IC experience. My husband and I (also a Cogan student) remember him as a true talent and exceptional man. He told wonderful stories of his family and experiences in advertising. No one could tell a better story.

I proudly display my Ithaca is Gorges bumber sticker in my NC office and am surprised by how many folks have seen it before.

My deepest sympathy to the Cogan family. The world is a little less 'gorges' today.
Melissa Corbin Doebler
February 18, 2008
My heartfelt sympathy goes out to you, Helen, and your entire family.
Howie was a very special man and I enjoyed knowing him over the years. Please take time to take care of yourself now.
Corey Gettig
February 18, 2008
I appreciate your generous sharing of knowledge in the marketing business to a newbie salesperson at Eagle Broadcasting. You have been a shining inspiration to me in my profession.
Deirdre Yavorosky
February 18, 2008
To Helen and family:

We are sorry to hear of Howard's passing. We all will miss him dearly. If you or the family needs anything, please let us know.
Everyone at Westtown Optical
February 18, 2008
Please know my thoughts are with you during this most difficult time.
Minnette (Brockway) Jordan
February 18, 2008
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