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Donald Just
1946 - 2025
Donald Just Obituary
Don was born in Green Bay, Wisconsin, on December 23, 1946, and grew up in St. Petersburg, Florida. After earning his MBA from the University of Virginia's Darden School of Business, Don began an impressive career that spanned banking, advertising, hospitality, and academia. He was executive vice president and chief banking officer at the Bank of Virginia before pivoting to advertising, ultimately becoming president and CEO of the Martin Agency in 1982. He went on to found his own creative firm, Just Partners. Don and his wife, Lauri, owned and operated the Tranquil House Inn and its gourmet restaurant, 1587, in Manteo, North Carolina, before permanently returning to Virginia. In 2005, he joined VCU's Brandcenter to develop and lead the Creative Brand Management concentration. He adored teaching and was known for his uncanny ability to bring out the best in his students.
Don leaves behind his wife Lauri, five sons, Robbin, Steven, Keith, Chris and Donnie, and six grandchildren. Services will be private. The family requests that those wishing to honor Don's memory make a donation in his name to the Parkinson's Foundation.
To plant trees in memory, please visit the Sympathy Store.
Memories and Condolences
for Donald Just
5 Entries
Thomas Shockley
5 hours ago
...Bigger than life, one of the smartest guys i have known ! Such captivating speaker..... he definitely left his mark on the business world.
Hunter Morin
Earlier today
My fond memories date back to his early career in banking. A gregarious friend and leader who surrounded himself with talent who became lifelong friends of many of us. Don loved life and lived it in those early banking days when I knew him best. I have fond memories .
Ralph Thompson
Yesterday
Don was an incredibly talented mind and helped many he taught and partnered with to realize great knowledge, growth and success. I was partner with him throughout his life for 54 years and and so blessed to have been his "wing commander". He is no longer in pain. Pain in my heart for not having him here but happiness in celebrating his life as he moves on to greener pastures. My condolences, thoughts and prayers for Lauri´s courageous determination to care for him 24/7 during his declining health. Love you brother
Patrick A. & Betty Kinder Kirby
Yesterday
To the family of Don Just: We are saddened to learn of Mr. Just passing. My husband knew him very well from Bank of VA. May each of you find comfort in knowing others care and feel the loss of your loved one.
With Kind Regards,
Mr. & Mrs. Patrick A. Kirby
Robert John Merrick
Yesterday
Had quite a ride with Don at BOVACO. Will never forget him.
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