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BORN
1967
DIED
2020
FUNERAL HOME
Loretta Neff Obituary
Loretta A. Neff of West Palm Beach died peacefully at home on Thursday, July 30, 2020. She privately fought breast cancer since 2012.
Married in Sandy Lane, Barbados, Loretta is survived by her loving husband, Pier S. Bjorklund; devoted mother, Jean Schroeder; and stepfather, Daniel Schroeder; sister, Amy Leininger and brother-in-law, Jeff Leininger and brother, Kenneth Neff of Ohio; mother and father-in-law, Carin and Stig Bjorklund; sister and brothers-in-law, Helen and Kent Bjorklund, Peter Bjorklund of Florida. She is also the adoring aunt of nieces, Anna Bjorklund and Summer Collins and nephew, Sander Neff.
Ms. Neff was born February 9, 1967 in Ohio, the daughter of Jean and the late Kenneth M. Neff. She received her Bachelor of Arts from Defiance College in 1989. Following graduation, she became a resident of Naples, Florida where she began her early career in luxury real estate.
Loretta has been recognized by her alma mater as a distinguished member of philanthropists for demonstrating dedication, excellence and leadership in the fields of arts and humanities. Loretta also attended University of British Columbia for online graduate studies.
Loretta was an award-winning children's author, entrepreneur and nonprofit executive. She founded the EW Foundation, a 501(c)(3) nonprofit organization to share her expertise and offer character education and literacy programs to disadvantaged children and youth. Advocating for children was one of the greatest joys of her life. To date, over 25,000 Title I school children have participated in EWF's award-winning Kids of Character Outreach Programs and received new books.
Socially, Ms. Neff was active in numerous charities, a loyal supporter of arts, education and humanities. She was a former member of Shoreby Club, Bratenahl, Ohio and the Beach Club, Palm Beach, Florida, and a current member of Ibis Golf and Country Club, West Palm Beach.
Loretta has made an anatomical gift to the University of Miami Miller School of Medicine for cancer research. Services will be private with an inurnment at a later date in Florida.
To plant trees in memory, please visit the Sympathy Store.
Memories and Condolences
for Loretta Neff
Sponsored by Tillman Funeral Home - West Palm Beach.
Lizzie
July 29, 2025
I love when something reminds me of Loretta, she was so generous and dedicated so much of her time and heart to providing for and supporting others. I keep a little card she gave to me and cherish that I knew her while she was here.
Lin Himmel
January 15, 2023
Loretta was has been a loyal friend and we shared so many amazing joyous times together . With life taking many directions we lost touch over the recent years so her LOSS came as a sudden saddened shock . I am reaching out now to Pier and all her family to say that Loretta will always be remembered to me and to all my family and friends with love and respect and the beauty Loretta radiated every time we were blessed with her presence.
Paul Cosentino
August 30, 2020
I had the pleasure of meeting and getting to know this remarkable lady in 1999. I just today, 08/30/20 heard the sad news. Though now there is less less beauty and grace here on earth, heaven is a whole lot brighter, thanks to her.
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Robin Groves
August 15, 2020
It is impossible to sum up everything wonderful about Loretta and what she meant to so many. Will always admire her strength, as in the face of her health challenge, she became even more determined to make a positive impact in the lives of so many children.
Continued prayers for Pier and all of Loretta's family.
Missing you, my friend.
Robin, Mike and Mitchell Groves
Sophia Eccleston
August 4, 2020
My heart is broken! You were an amazing person that did so much for others. You will truly be missed.
Cheryl McClellan
August 4, 2020
Lori Martinez
August 3, 2020
My best friend,
You will be missed so deeply. I cherished our friendship so much. I was in awe of the philanthropic work that you so tirelessly continued to do while battling this disease. Your spirit will continue to thrive through family, friends and colleagues. Rest in peace my friend.
Lori Martinez
Lori Martinez
August 3, 2020
My best friend,
You will be missed so deeply. I cherished our friendship so much. I was in awe of the philanthropic work that you so tirelessly continued to do while battling this disease. Your spirit will continue to thrive through family, friends and colleagues. Rest in peace my friend.
Lori Martinez
Michelle Siegel
August 3, 2020
Loretta was the kindest, most generous soul. Her passion for literacy, children and the arts was infectious. Blessed to have had her in my world. My life was better because she was in it. May she forever Rest In Peace.
My deepest condolences go out to her family and Pier. Wrapping you all in prayers.
Carol Anderson
August 3, 2020
Loretta will always be remembered as one of the most amazing, beautiful, giving and loving friend in the world. Everyone will miss you Loretta. Heaven has another angel.
Anna Bjorklund
August 2, 2020
My aunt was a remarkable woman who always met every challenge with grit and grace. I have never seen her angry, or known her to give up. Even when things seemed difficult, she always projected dignity and panache. She was a sparkling, generous soul, and the world is worse off without her.
Thanksgiving 2019 at the Club House. What a fabulous buffet and a great time with all. So many great memories with a beautiful woman. We will miss her dearly.
Kent and Helen Bjoklund
August 1, 2020
Loretta was our sister in law and we loved her tremendously. We will truly miss her. Pier we are here for you and we pray that the Lord fills your heart with peace.
Barbara Friedman
August 1, 2020
Barbara Friedman and David Blanken
August 1, 2020
Peter Björklund
August 1, 2020
Loretta, my big sis-in-law,
Your genuine ❤ love, generous spirit, constant inspiration and just fun times, I already miss greatly.
YOU WILL LIVE ON IN MY ❤ HEART, in your charity with kids in need who need the tools to succeed in life & more importantly life eternal in heaven.
Your little bro,
Pete
Beverly Harrington
August 1, 2020
I will greatly miss seeing her at DC. My sympathy to the family.
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