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Masayuki Uemura (1943–2021), Nintendo NES and Super NES creator

by Linnea Crowther

Masayuki Uemura was a Japanese video game producer who created the Nintendo Entertainment System (NES) and Super NES home gaming systems.

Arcade games at home

Uemura began working for Nintendo in 1971, at a time when the company was just beginning to expand from toys and board games into electronic gaming. With the success of their 1981 arcade game Donkey Kong, Nintendo’s president asked Uemura to make something that would allow arcade game fans to play their favorite games at home on their TVs, with easy-to-use video games stored on cartridges. He created the NES, originally known as the Famicom when it was released in 1983. Donkey Kong was among the first games available for the NES, which, along with Super Mario Bros., helped make it an international phenomenon. In 1990, Uemura’s next creation, the Super NES, was released. Uemura remained with Nintendo until 2004, also producing video games including Baseball and Ice Climber. In later years, he was the director of the Center for Game Studies at Ritsumeikan University.

Notable quote

“It started with a phone call in 1981. President Yamauchi told me to make a video game system, one that could play games on cartridges. He always liked to call me after he’d had a few drinks, so I didn’t think much of it. I just said, ‘Sure thing, boss,’ and hung up. It wasn’t until the next morning when he came up to me, sober, and said, ‘That thing we talked about—you’re on it?’ that it hit me: He was serious.” —from a 2020 interview for Kotaku

Tributes to Masayuki Uemura

Full obituary: Nintendo Life

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