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Taylor Rousseau Grigg (1999–2024), TikTok influencer

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Taylor Rousseau Grigg was a TikTok star known for sharing her signature fashion and her lifestyle in videos watched by millions. 

Taylor Rousseau Grigg’s legacy 

Grigg started posting fashion and lifestyle videos on YouTube in 2018. More recently, she had transitioned to TikTok, where the content creator amassed almost a million and a half followers. Themes of her videos included shopping, unboxing online purchases, and life in a camper with her boyfriend-now-husband, Cameron Grigg. The two were married in August 2023 after dating for two years. 

Fashion was central to Grigg’s social media presence, whether she was showing off the comfy sweats and slippers she wore to lounge or sharing the glitzy Western wear she chose for dressier occasions. Grigg was often seen in cowboy hats and bedazzled cowgirl boots, and her online boutiques satisfied seekers of “Wild West”-style fashion. 

Notable quote 

“[G]irls started coming up to me to tell me they knew me from TikTok and I was like, ‘What? People actually know me.’ Like a million followers doesn’t seem like people until you meet them in person and then you’re like, ‘Oh, people do actually follow me.’” —from a 2021 interview for CelebSecrets  

Tributes to Taylor Rousseau Grigg 

Full obituary: People 

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