Bill Backer, a former advertising executive who conceived of the groundbreaking 1971 Coca-Cola television commercial titled “Buy the World a Coke,” died May 13 in Warrenton, Virginia. He was 89.
Bill Backer, a former advertising executive who conceived of the groundbreaking 1971 Coca-Cola television commercial titled “Buy the World a Coke,” died May 13 in Warrenton, Virginia. He was 89.