All Articles (1)NewsMay 17, 2016Bill Backer (1926 - 2016), Coca-Cola ad execBill Backer, a former advertising executive who conceived of the groundbreaking 1971 Coca-Cola television commercial titled “Buy the World a Coke,” died May 13 in Warrenton, Virginia. He was 89.Showing 1 - 1 of 1 ResultsBrowse articles by tagPlanning ResourcesSympathy AdviceHonoringGriefOffer Sympathy and SupportHelp with Grief and LossHonoring a Life
