MICHAEL LOTITO

LOTITO--Michael, 57, died surrounded by his loving family on Monday, October 1st after a prolonged battle with lymphoma. Born in Fort Lee, NJ to Dominick and Marjorie Lotito, Michael was a graduate of Fort Lee High School and the "nearly Ivy League" Rutgers University. Mike was a wunderkind of the media advertising industry as soon as he entered it over 30 years ago. He held a variety of positions at companies McCann Erickson and Benton & Bowles before becoming at executive at Ammirati Puris Lintas and Initiative Media. He was a proud founder and CEO of Media IQ which was acquired by Accenture in 2013. Mike then chose to dedicate his career to his deepest passion of mentoring entrepreneurs and companies with great success. In 1995 he was inducted into the American Advertising Federation's prestigious Hall of Achievement, an honor that recognizes outstanding leaders in the communication industry under the age of 40. Mike co-chaired the Annual National Multiple Sclerosis Golf Outing for nearly 30 years generating over $7 million to fight the devastating disease. Mike is survived by his loving wife Jennifer and children Sophia, Mark, Tom and his husband Matthew Hay, Mary and her boyfriend Bobby Graber; his sister Jody Lotito of Hoboken, NJ, brother Dean Lotito and his wife Chris of Dunstable, MA as well as Rosemarie Battaglia and Agnes Duff of Wall Township, NJ and a very large extended family across the US. Services to be held Thursday, October 4th at 6:00 at Fourth Universalist Society at 160 Central Park West in NYC. In lieu of flowers, donations to Michael and Jennifer's newly established non- profit organization - the JML Hope Foundation - would be greatly appreciated. Checks can be made payable to the JML Hope Foundation and sent to 17 West 71st Street, Suite 5B NY, NY 10023.