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Cotton Rosser (1928–2022), rodeo legend

by Linnea Crowther

Cotton Rosser was a legend in the rodeo world, who brought new showmanship to the sport as he operated the Flying U Rodeo Ranch.

A life in rodeo

Rosser began his life in rodeo as a competitor, and he was a champion saddle bronc rider in the 1950s. After a ranch accident, he ended his competition career but remained an integral part of the rodeo world all his life. In 1956, Rosser bought the Flying U Rodeo Ranch, building it to become one of the most prominent suppliers of rodeo animals and the oldest rodeo livestock company in the U.S. He also worked to raise the profile of rodeo, becoming known for his showmanship in rodeo opening ceremonies. Especially known for his work at the Reno Rodeo, Rosser was honored with a statue outside the arena there. In 1995, Rosser was inducted into the ProRodeo Hall of Fame, and in 2019, he was honored with the Hall of Fame’s annual Legends of ProRodeo award.

Notable quote

“I never imagined my rodeo career would be like this. I’m the richest guy in the world with memories and friends. I’ve loved every minute of the rodeo business and I would do it all over again. It has been a great experience.” —from a 2019 interview for ProRodeo Sports News

Tributes to Cotton Rosser

Full obituary: Reno Gazette Journal

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