It is with a broken heart that we announce the passing of our beloved John Iverson on January 2nd at 81; he was a loving husband, father, brother, uncle, and grandfather.
John was born in Dalhart, TX on January 24, 1944. He went to Missouri Military Academy and, after graduation, to West Texas State University, where he obtained his Bachelor's in Accounting. Between1966 ~ 1965 John was on active duty in Fort Benjamin, Harrison, IN, in the Finance Center of the US Army. He continued his studies at the University of Toronto, where he obtained his MBA in 1969 and then he went to work for Kaiser Aluminum in CA, as a strategic planner. Captain John Iverson as honorably discharged from the US Army in 1976.
He moved to New Mexico for the love of fly fishing. He was an extremely passionate, avid fly fisherman and loved to teach anybody to fish, starting with his kids, grandkids, wife, sister. friends and just about anybody who wanted to learn the art of fly Fishing
John began a journey of entrepreneurship in 1978 when he co-founded Santa Fe Stonework, together with Bill Wirtel. John took the reins and turned it into an incredibly successful business. SF Stonework’s gave John the opportunity to expand his creativity. He loved gemstones, knives and the art of making them. In 1991 he received the NICHE Award for Outstanding, Achievement in American Craft.
After 21 years John decided to part with Santa Fe Stonework’s and dedicated the next couple of years to the Craft Industry by founding The Arts Business Institute. He said the Craft World was very good to him and wanted to give back to the Art Community by helping and teaching growing artists how to master the business of art.
In 2013 John and his wife, Cristina, bought Kowboyz, a western apparel retail store in the Railyard. He loved Kowboyz. He used to Say that he came by it naturally, as he grew up a cowboy in the Panhandle of TX. John and Cristina just sold their retail store on October 1, 2025.
John is preceded in death by his father Conrad, his mother Charlene, his stepfather Sid, his uncle Harry, his cousins Jack and Lonan.
John is survived by his wife, Cristina: his sons, John Robert (Jessica) and Patrick Charles (Branwyn); stepson Mihai; sister Melissa McDonald (Tom) from TX: and brother Greg Bridgeman (Julie) from FL: grandkids Raven, Abram, Stella, Fiona, Hugo, Athena, Daedalus: and many cousins, nieces, and nephews.
A memorial service will take place at a later date in Dalhart, TX
To plant trees in memory, please visit the Sympathy Store.
417 E. Rodeo Road, Santa Fe, NM 87505

What kind of arrangement is appropriate, where should you send it, and when should you send an alternative?
Read more
We'll help you find the right words to comfort your family member or loved one during this difficult time.
Read more
Information and advice to help you cope with the death of someone important to you.
Read moreIf you’re in charge of handling the affairs for a recently deceased loved one, this guide offers a helpful checklist.
Read more
Legacy's Linnea Crowther discusses how families talk about causes of death in the obituaries they write.
Read more
You may find these well-written obituary examples helpful as you write about your own family.
Read more
These free blank templates make writing an obituary faster and easier.
Read more
Some basic help and starters when you have to write a tribute to someone you love.
Read more