Age 68, a long-time public relations consultant specialized in Pacific Basin business, shipping and logistics, died August 2, 2013. With his wife of 43 years, Jeremy W. Potash, he established Potash & Company, Oakland CA. The firm represented leading international firms such as APL (formerly American President Lines), and also helped found and manage the non-profit California-Asia Business Council (Cal-Asia).
Steve was born in Houston TX on Feb. 25, 1945, son of Melvin L. Potash and Petrice Edelstein Potash. He grew up in El Paso. He was a 1967 graduate of Pomona College in Claremont, CA, where he met his future wife Jeremy and they were married in 1969 in "Little Bridges" at Pomona. He is survived by his son, Aaron Warner Potash and his wife Maki Kasai, grandchildren Maximilian Blair and Mia Kasai; brother Mel (wife Adele), sister Pamela (husband Howard), nieces Lisa Erlanger Coopersmith and Renee Potash Dondes; godson Nguyen Ky (Ann Bui) and their children Landon and Jaden; sister-in-law Liz Gibney, brothers-in-law Michael Warner and Jon Warner, and beloved nieces and nephews.
As a founding member of the board of Cal-Asia, he managed the first post-war business friendship delegation to Vietnam in 1992, prior to the lifting of the US embargo. Cal-Asia was later credited by the US Commerce Department for helping bring about the eventual normalization of commercial and diplomatic relations with Vietnam - a focus and accomplishment that especially gratified him.
Besides his family, his greatest passion was collecting 19th Century paintings and lithographs depicting the ships of the Pacific Mail Steamship Company, which brought miners to the California Gold Rush and, after 1867, brought Chinese and Japanese immigrants to America. He co-authored a book with his friend Dr. Robert J. Chandler, entitled "Gold, Silk, Pioneers & Mail: the Story of the Pacific Mail Steamship Company".
Steve collected Chinese Export Silver or "China Trade" silver and his expertise was sought by collectors worldwide; the collection is now part of a planned China Trade museum in North Carolina. He and his wife also collected brass Chanukah lamps from the 17th - 19th centuries and other Judaica.
At the time of his death he was a member of the Yerba Buena (SF) chapter of E Clampus Vitus; a Board Member of the Friends of the San Francisco Maritime Museum Library; and the Kaiser-Oakland chapter of Mended Hearts, where he also co-chaired the development of a heart-healthy cookbook entitled "To Life!" Steve had also served on the board of Temple Sinai
The family welcomes donations to any of the following organizations: Temple Sinai, Oakland; Judah L. Magnes Museum, Berkeley; Friends of the Maritime Museum Library of the SF Maritime National Historical Park; the Chinese Export Dept. of the Peabody-Essex Museum, Salem MA; Plan USA, Warwick, RI; or the Belvedere-Tiburon Landmarks Society, marked for the SS China Cabin, Tiburon CA.

To plant trees in memory, please visit the Sympathy Store.
6 Entries
Maki
August 3, 2022
Missing you every day. Your storytelling, your joy at spending time with your grandkids, and the twinkle in your eye! Many people have said that Aiko looks like her Bapa. Love you.
Jeremy W Potash
September 3, 2020
Thinking of you, Bapa. You are missed everyday. We have a new senior dog, Fauci. But Wilhma keeps him in line despite her 15 years.
Bob Barde
November 27, 2013
Dear Jeremy:
I am so saddened to learn of Steve's passing--he was a wonderfully warm person and I enjoyed his company so much. When I lost my wife a year ago, it was as though a huge hole had been ripped from world, and I'm sure you feel the same at losing Steve.
I am honored that you have invited me to a remembrance for him at the China Cabin, and will certainly be there.
With big hugs,
--Bob Barde
Noel Marshall
August 13, 2013
Steve, If a few more people followed in your footsteps, the World would be a much better place: Bon Voyage, Noel.
Follow
Get email updates whenever changes are made.
Send flowers
Consider sending flowers.
Add photos
Share their life with photo memories.
Plant trees
Honor them by planting trees in their memory.
Donate in Memory
Make a donation in memory of your loved one.
Share this page
Invite other friends and family to visit the page.
Jonathan Warner
August 12, 2013
I'll always love and miss you, Steve.
You were a good friend.
Ann Bui
August 10, 2013
May your gentle soul soar with the ocean near your beloved ships. We love and miss you dearly Bapa! You will never be forgotten.
Showing 1 - 6 of 6 results

What kind of arrangement is appropriate, where should you send it, and when should you send an alternative?
Read more
We'll help you find the right words to comfort your family member or loved one during this difficult time.
Read more
Information and advice to help you cope with the death of someone important to you.
Read moreIf you’re in charge of handling the affairs for a recently deceased loved one, this guide offers a helpful checklist.
Read more
Legacy's Linnea Crowther discusses how families talk about causes of death in the obituaries they write.
Read more
You may find these well-written obituary examples helpful as you write about your own family.
Read more
These free blank templates make writing an obituary faster and easier.
Read more
Some basic help and starters when you have to write a tribute to someone you love.
Read more