Daniel Reid

Former Leo Burnett Exec Dies in Florida Daniel Scott Reid passed away peacefully on Saturday, January 3rd, surrounded by family and friends, at hospice in Sarasota, Florida. He was 69. Dan started his successful advertising career at Leo Burnett in Chicago in 1968, where he worked until 1992, leaving to become President of McCaffrey & McCall in New York. In 1995, in an agency merger with Ted Bates, became Worldwide Chairman of their Latin America division. Stints with Young & Rubicam and Polaroid are included in his resume, but he claimed Burnett as his first love. In 1998, with headmistress Pat Young, Dan founded the Stanwich School in Greenwich, Connecticut. It became the first co-ed K through 12 independent school in Greenwich. He marked this as a major accomplishment in his life. Dan never lost his passion for the advertising business, or marketing, and for "moving a client's business ahead." He was consumed by these ideas, even in his decline. But mostly, he was concerned with the future welfare of his family, and was most concerned with this, to his final days. Dan believed in Spartan challenges and Rudyard Kipling. He was a marathoner, a mountain climber, and a skier, even though he proudly acknowledged that his wife Tracey, and his children, were more accomplished at that sport than was he. On the golf course he was dubbed "Dan the Rocket Man" for his prodigious drives. Their endpoints were, however, sometimes undetermined. When his motor skills diminished, he'd content himself with standing on the shoreline and driving old golf balls out of sight across the water, no longer deterred by out-of-bounds markers. Dan is survived by his loving wife Tracey and their children, Colin and Haley, as well as Devon Ward, a daughter from a previous marriage, and a grandson Aidan . He will be missed as well by an older brother Dr.Michael Reid, of Madison, Wisconsin, and by his wife and their children--Dan's ten nieces and nephews. A small private celebration of Dan Reid's life will be held in Sarasota, Florida, and another will be held later, in Greenwich, Connecticut. In lieu of flowers, contributions to the non-denominational and supportive Jewish Families and Childrens' Services of Sarasota, or Tidewell Hospice of Sarasota for their caring help to the Reid family will be appreciated.