West Coast rapper was known for his mixtapes
By: Linnea Crowther
1 month ago
Nipsey Hussle was a Grammy-nominated West Coast rapper known for his mixtapes and his 2018 debut studio album, "Victory Lap." Hussle, born Ermias Asghedom, released his first mixtape in his native Los Angeles in 2005 and followed it up with the "Bullets Ain't Got No Name" series. By 2013, his mixtapes were so sought after that he was able to release his limited-edition "Crenshaw" at $100 per hard copy. All 1000 copies sold in less than 24 hours — including, reportedly, 100 copies bought by Jay-Z. Hussle's "Victory Lap" was nominated for a Grammy Award for best rap album in 2018.
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Died: March 31, 2019 (Who else died on March 31?)
Details of death: Died in Los Angeles of injuries following a shooting at the age of 33.
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Invested in his community: Hussle was well known and beloved in South L.A., where he grew up and continued to live even as his fame grew. He was a businessman as well as a musician, owning restaurants and a barber shop. He became involved with forward-thinking ventures including Marathon Clothing, his “smartstore” that integrated a brick-and-mortar location with an app that could be used to buy exclusive products. Russle was among the creators of Destination Crenshaw, a Los Angeles art installation celebrating African-American art and culture. And he was an investor in the South Central-based cowork space Vector 90, offering the inner city's young people STEM training and access to technology. He had planned to talk to L.A.'s police chief and commissioner about how he could help them address gun violence — the meeting was set for the day after his death.
Notable quote: “In our culture, there's a narrative that says, 'Follow the athletes, follow the entertainers.' And that's cool, but there should be something that says, 'Follow Elon Musk, follow [Mark] Zuckerberg.' I think that with me being influential as an artist and young and coming from the inner city, it makes sense for me to be one of the people that's waving that flag.” —Hussle in a Los Angeles Times interview
What people said about him: “RIP Nipsey. I just spent Thursday with him filming a video for a beautiful new song we created with Khaled. We filmed in Inglewood, close to where he grew up. He was so gifted, so proud of his home, so invested with his community. Utterly stunned that he's gone so soon.” —Musician John Legend
“You were about something positive and for your community in every chance you had to speak… and because of that you inspired millions… millions who will uphold your legacy forever. Rest amongst the stars.” —Musician Pharrell
“I'll remember him this way. Bright, genuine, forward thinking. I'll remember the beauty that he saw in our community. And the beauty that he was. He loved us. He's left that love with us. And it cannot die. Rest in Power, King. You mattered.” —Director Ava DuVernay
A memorial for Nipsey Hussle will be held on Thursday, April 11, at the Staples Center in Los Angeles at 10 AM. BET News will stream the memorial live on Facebook. Here are the details for the memorial.
Full obituary: Los Angeles Times